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2009 by Target Market News Inc. All rights reserved
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Black
TV Ratings for Week of May 25 - 31 CBS, most
watched network, takes over a Top 25 without 'Idol,' or 'Dancing'
(May 27, 2009) The last week of the May was extremely kind to CBS. Not
having to compete against "American Idol," "Dancing with the Stars" of
the NBA Playoffs, the network swept the top three spots on the chart.
Though there were significantly fewer folks watching, CBS notched seven
winners in the top ten.
CBS had more black viewers -- 11.1 million -- than any network. It was
followed by NBC, which claimed an unusual second place with 4.5 million
viewers. ABC was third with 4.3 million.
The total number of viewers for the Top 25 most popular shows in black
households was 24.2 million, according to Nielsen. That's a big 30
percent drop from the previous week's total.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Share | AA
Rating | No. of Viewers 2+
1
THE
MENTALIST
CBS
7.1
3.2
1.186
2
NCIS
CBS
7.0
3.2
1.198
3
WITHOUT A
TRACE
CBS
6.9
3.2
1.171
4
SO YOU
THINK CN DANCE-WED
FOX
6.8
3.6
1.333
5
WITHOUT A
TRACE-SPECIAL
CBS
6.8
3.4
1.276
6
CSI:
MIAMI-SPC
CBS
6.1
2.7
.992
7
SO YOU
THINK CN DANCE-THU
FOX
6.1
3.2
1.174
8
LAW &
ORDER:SVU-WED 9PM
NBC
6.0
2.8
1.026
9
CSI
CBS
5.4
2.7
1.006
10
NCIS
THURSDAY 8PM-SPECIAL
CBS
5.3
2.8
1.034
11
DATELINE
NBC 5/25
NBC
5.2
2.7
.982
12
ABC WORLD
NEWS TONIGHT SP
ABC
5.2
2.5
.912
13
LAW AND
ORDER
NBC
5.1
2.3
.844
14
LAW &
ORDER:CI-WED
NBC
4.7
2.2
.820
15
60 MINUTES
CBS
4.7
2.3
.867
16
WIPEOUT
ABC
4.6
2.5
.912
17
THE UNIT
CBS
4.6
2.1
.759
18
COLD CASE
CBS
4.6
2.3
.840
19
CRIMINAL
MINDS SPECIAL
CBS
4.5
2.1
.793
20
NBC
NIGHTLY NEWS 5/25
NBC
4.5
2.3
.844
21
AMERICAN
DAD
FOX
4.5
2.0
.751
22
AMW:
AMERICA FIGHTS BACK
FOX
4.4
2.4
.903
23
SCRIPPS
NATL SPELLING BEE
ABC
4.4
2.2
.810
24
UN-BROKE
ABC
4.3
2.2
.807
25
20/20-FRI
ABC
4.3
2.3
.869
Source:
Nielsen Media Research. Number of viewers ages 2+ shown in millions.
Rankings are based on share of black households. Representing more than
13.45 million television households in the U.S., the African-American
television audience is the largest minority segment in Nielsen
measurement samples. All times eastern.
Insights to
Increase
Your Share of a
Changing African-
American Market By Pepper Miller
and Herb Kemp
African Americans have more influence on today's culture and taste than
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book with a fresh perspective on changing the views of corporate America
and how they market to the African-American consumer.
This book presents historical, psychological, and cultural influences
that delve far deeper into the Black experience than other ethnic
marketing books which may only include a general chapter or two on Black
consumers
Click here to order
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