Illinois Lottery awards Burrell Communications multi-year contract worth $6.4 million

(June 4, 2009) The Illinois Lottery announced today that it has awarded Burrell Communications a contract to provide public relations and integrated communication services.  Additionally, Burrell Communications will perform other special projects to assist the Lottery and its other communications partners.

The Illinois Department of Revenue sent out a request for proposals in February 2009 for the Lottery contract. A committee of six Lottery representatives evaluated four written proposals and through a scoring process determined that each agency would progress to the technical presentation round. Burrell Communications competed against three other local companies in April 2009.  The three other competitors for the bid were Flowers Communications Group, Inc., E. Morris Communications, Inc. and Carol H. Williams Advertising.

According to Sarah Cummins, marketing director for the Illinois Lottery, Burrell Communications stood out.  "We are happy to have Burrell Communications as our new African-American public relations and advertising agency of record. They have a long and distinguished record of results and have worked with a host of top-named companies. We look forward to Burrell adding their expertise to our current and future communications efforts."

The awarded contract has an initial term of two years, with two one-year renewals possible.

Founded in 1974, the Illinois Lottery is a state agency with annual sales over $2 billion. Since its inception, the Lottery has contributed more than $14 billion to the state Common School Fund to assist K-12 public schools. Players must be at least 18 years old. For more information on the Illinois Lottery please visit our Web site at www.illinoislottery.com.

Burrell Communications is a full-service marketing communications company with offices in Chicago, Atlanta and Los Angeles. In business for more than 30 years, Burrell is a leader in understanding and motivating consumer behavior in the African-American and Yurban(R) markets. The agency's client roster includes: Illinois Lottery, McDonald's, Procter & Gamble, Toyota, General Mills, Weight Watchers, ShoreBank, American Airlines, Walt Disney World Resorts, Allstate, Abbott, Zimmer and Lilly. For more information, visit http://www.burrell.com.


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