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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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JPC's Linda Johnson Rice hires new top editor for Ebony, denies talk of company sale

By Sandra Guy
Chicago Sun-Times
(June 2, 2010) Ebony magazine has named Amy DuBois Barnett, former deputy editor-in-chief of Harper's Bazaar, as its new Editor-in-Chief, the publisher announced today.

Linda Johnson Rice (pictured), chairman and CEO of Ebony publisher Johnson Publishing Co., and daughter of the founder, told the Sun-Times today that she wants Barnett to enhance Ebony as a magazine and push it forward with new digital content.

Rice also said she has no immediate plans to sell Ebony or Johnson Publishing, the company that her late father, John H. Johnson, fashioned into an iconic and influential voice in the African-American community nationwide.

"I have no plans to sell the company. None," Rice said, adding that she cannot say what might happen in the future.

"I'm really excited about Amy [Barnett] now. That's my main concentration now," Rice said.

"I want [Barnett] to incorporate perspectives from outside editors, contributing editors and from inside our staff," Rice said. "I want her to be a visionary and to make [Ebony] even more contemporary."

Rice said she was impressed with Barnett's strategies and her vision and experience in a variety of publications.

"She's very forward thinking and very interested in our digital space," Rice said. "We need to be able to move the magazine forward, and to come up with additional stories and perspectives, and for it to have a stronger voice in the African-American community."

Barnett won plaudits for being the first African-American woman in the country to head a major mainstream consumer magazine when she worked as managing editor at Teen People magazine. Barnett was credited with leading a redesign that propelled Teen People to lead the teen category in audience with 14 million readers. Her redesign of the Web site, TeenPeople.com, was credited as among the first to bring video into regular Web content.

Prior to joining Teen People, Barnett was credited with doubling the circulation at Honey magazine.

Ebony had searched for an editor-in-chief for more than a year to fill a role left vacant after Bryan Monroe left.

Harriette Cole, who had worked as acting editor-in-chief and creative director, is leaving the company, Johnson Publishing said.

Barnett is a Brown University graduate and holds an M.F.A. in creative writing from Columbia University in New York. She is the author of Get Yours: How to Have Everything You Ever Dreamed Of and More, a book that was nominated for the NAACP's Image Award for Black Women.

"I'm excited to bring the Ebony brand to multiple media platforms and to engage new audiences who will surely be moved by its resonant, provocative and authoritative perspective on today's African-American experience," Barnett said in a statement.

Johnson Publishing Co., the world's largest African-American owned and operated publishing company, based at 820 S. Michigan, is facing the same dilemma as much of the print-media world -- sharply declining advertising revenue. The company has recently redesigned Ebony and Jet magazines to appeal to younger readers and to reflect diverse opinions.


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