Target Market
News Presents The Ninth Annual
Black Consumer Research &
Advertising Summit - June 30th - July 1st
Learn the latest
trends in Research, Ad Spending, Media and Internet Usage, and Consumer
Behavior Presentations from Arbitron, Google, GlobalHue, Nielsen, Starcom
MediaVest Group, U.S. Census Bureau and more
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For Marketing
Professionals" Introducing a
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2008 by Target Market News Inc. All rights reserved
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A weekly newspaper
supplement focused on race issues set to launch By
Jason Fell
Folio.com (May 22, 2008) RiseUp, a weekly magazine with race-related content, is
set to launch June 22 in major newspapers, carrying a four million
circulation.
"The mission of RiseUp is to provide an ongoing conversation for all races
and ethnicities to better understand each other and to build stronger
communities, cities, nations and a better world," founder and executive
editor Janice Ellis tells FOLIO:.
RiseUp, which will be driven by national advertising, has secured several
newspapers -- including the New York Daily News, Washington Post, Chicago
Tribune and the Houston Chronicle -- to distribute the magazine. Ellis
says she plans to look for additional partnerships and to increase
RiseUp's circulation to eight million this fall. By the first quarter
2009, circulation could be as high as 12 million, she says.
"Our goal is to spread this important conversation as broadly as we can."
Printed on newspaper stock, Ellis has no plans to make RiseUp a glossy.
Hear presentations from: Arbitron
General Mills
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen
Radio One
RushmoreDrive.com
R. L. Polk
Starcom MediaVest
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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PUBLICATION
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