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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

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A weekly newspaper supplement focused on race issues set to launch

By Jason Fell
Folio.com
(May 22, 2008) RiseUp, a weekly magazine with race-related content, is set to launch June 22 in major newspapers, carrying a four million circulation.

"The mission of RiseUp is to provide an ongoing conversation for all races and ethnicities to better understand each other and to build stronger communities, cities, nations and a better world," founder and executive editor Janice Ellis tells FOLIO:.

RiseUp, which will be driven by national advertising, has secured several newspapers -- including the New York Daily News, Washington Post, Chicago Tribune and the Houston Chronicle -- to distribute the magazine. Ellis says she plans to look for additional partnerships and to increase RiseUp's circulation to eight million this fall. By the first quarter 2009, circulation could be as high as 12 million, she says.

"Our goal is to spread this important conversation as broadly as we can."

Printed on newspaper stock, Ellis has no plans to make RiseUp a glossy.


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14th Edition Now Available!

Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

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