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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Interactive One names Sheryl Goldstein to new position of SVP of Sales

(June 2, 2009) Interactive One, LLC the digital connection for Black America and the digital division of Radio One, Inc., the largest African American multimedia company, today announced that Sheryl Goldstein has been named Senior Vice President of Sales. Goldstein will bring more than 25 years of sales and marketing experience and a concentration in digital, to her position.

In this newly created position at Interactive One, Goldstein will be responsible for driving revenue, by leading all of national sales, sales marketing and working with marketers to develop and enhance the company's digital product offerings. Goldstein will oversee sales offices in New York, Chicago, San Francisco and Los Angeles, and will report to Interactive One's Chief Revenue Officer, Keith Bowen.

"We are excited to bring Sheryl on board to broaden interest in our robust, rich and heavily trafficked suite of sites," said Keith Bowen, Chief Revenue Officer, Interactive One. "We have a very large and loyal following and we look forward to seeing Sheryl apply her proven talents to sell against our unique and innovative platform."

Sheryl is well positioned to take Interactive One into its next phase of growth, given her success with broadening and deepening sales partnerships at both About.com and AOL. Previously, she served as SVP of Sales at About.com, where she built and managed the sales organization for one of the 15 most visited websites in the U.S. Under her leadership, the company gained significant market share from key accounts including WalMart, Unilever, Target and T-Mobile. Previously, she was Regional Sales Director for AOL, where she managed a team that attracted blue-chip accounts, such as Procter & Gamble and Verizon Communications.

"I am thrilled to join the Interactive One team and to further expand the opportunities for brands to align themselves with a network that has successfully penetrated the lives of everyday African Americans and created a compelling product that keeps them coming back for more," said Sheryl Goldstein, SVP of Sales, Interactive One. "BlackPlanet and its sister sites have drawn an incredible number of users and we will work to provide them with integrated marketing campaigns that add further value to their Interactive One experience."

Prior to her work with About.com and AOL, Sheryl was a Principal for the Marketing Strategy Group at Luminant Worldwide. She is a graduate of Syracuse University's Newhouse School of Public Communications and is on the Board of Directors for ThinkQuest New York and participates on numerous committees with the IAB.

Interactive One has over 15 million members and reaches over 10 million Black Americans each month. With approximately 8 billion annual page views on its suite of sites. Interactive One was launched by Radio One in the last year to complement Radio One's existing portfolio of media companies targeting the African American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.


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