Sean Combs, Spike Lee help Burger King promote later hours in TV spots

(May 31, 2008) Burger King Corp. announced today that beginning June 5, 2008, U.S. restaurants will be open until 2 a.m. or later Thursday through Saturday. To support the extended hours announcement, BKC launches the next phase of its partnership with music and fashion mogul Sean "Diddy" Combs, via a new television advertising spot, "Diddy's Way." Directed by acclaimed director, producer and actor Spike Lee, the spot begins airing today.

The ad features Diddy discussing the late night strategy with an actor playing BKC's CEO. Upon Diddy's announcement, "BK is open Late," crowds of guests rush to Burger King restaurants for late night dining.

"Further extending our late night hours allows us to meet strong consumer demand and deliver on the HAVE IT YOUR WAY brand promise," said Russ Klein, president, global strategy, marketing and innovation, Burger King Corp. "Diddy is synonymous with late night and is a natural fit for his role as our ‘Late Night Ambassador.'"

"Last year's campaign was a huge success and this year, I wanted to do something bigger and better. Everyone knows I own the night, as ‘Late Night Ambassador' it's my goal to get everyone involved, whether they're leaving a club, concert, or studio session, BK is the only place that does late night right," remarked Sean Combs.

BKC first announced its partnership with Diddy in October 2006 as part of a multi-year campaign.

In addition to the advertising, Burger King Corp. will be promoting its extended hours through an aggressive grassroots outreach campaign this summer in select key markets. Support will include sponsorship and consumer engagement activities at music festivals and nightclub and bar presence including in-venue advertising, branded bar essentials, BK Crown Card distribution and more.


Go to Target Market News homepage





























































 

  Only Four Weeks Away!  


Hear presentations from:
Arbitron
General Mills
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen
Radio One
RushmoreDrive.com
R. L. Polk
Starcom MediaVest
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!



 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report

_________________________________________________________________________________________


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news