15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Coca-Cola Foodservice & On-Premise names Scott Young SVP, Strategy and Marketing

(May 27, 2010) Scott Young was named Senior Vice President, Strategy and Marketing, Coca-Cola North America Foodservice and On-Premise in May, 2010. In this role Scott has oversight for our Foodservice Customer Marketing activities, along with overall Foodservice Marketing strategy development. Scott manages an organization of over 100 headquarters and field based marketing managers. Prior to this role, Scott was Senior Vice President, Retail Sales for Coca-Cola North America. This position entailed managing Coca-Cola’s retail customers across a number of channels including Supermarkets, Mass, Club, Drug and Convenience Retail.

Scott has held a variety of sales and marketing positions in his 16+ years at The Coca-Cola Company, including Region Vice President, Central Region where Scott was based in Dallas and managed the sales organization of Coca-Cola Foodservice for 1/3 of the United States, spanning 17 states. Scott also held numerous Director and Manager Positions in Sales and Marketing.

Prior to joining The Coca-Cola Company, Scott worked in Brand Management for the Procter and Gamble Company and in Sales for Monsanto Company.

Scott currently serves on the board of Breakthrough Atlanta. Additionally, Scott was named one of Black MBA Magazine’s top 50 under 50 in 2005.

Born and raised in Boston, Massachusetts, Scott received a BA in Marketing from Morehouse College and an MBA from J.L. Kellogg Graduate School (Northwestern University). Scott is married to Billie Jo (B.J.) and they have two children – James, age 10 and Jordan, age 8. Scott and his family reside in Atlanta, GA.

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