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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Cable TV Ratings for Week of May 19 - 25
Viewers can't get enough NBA playoffs, and TNT again dominates top 25
 
(May 29, 2008) Basketball fans turned to cable for the love of the game, making the NBA Playoffs the dominate favorite among the top 25 shows with black viewers. Usual top five shows like "House of Payne" and "Flavor of Love" got bumped further down the chart.

Eleven on the top 25 cable shows were NBA related. Most interesting is the fact that the most watched game (Charlotte Hornets vs. San Antonio Spurs) was one between two cities with smaller black populations.

TBS was the most watched network with eight games on the chart. TBS and USA tied for second with four each. ESPN and VH1 both claimed three shows.

The total number of viewers for the top 25 shows, according to Nielsen, was 31.7 million, a 12 percent increase over the previous week.

Top 25 Cable Shows in Black Households

  Rank | Program | Network | Rating | # of Viewers

1

NBA PLAYOFFS Hornets/Spurs

TNT

12.2

2,302

2

NBA PLAYOFFS Lakers/Spurs

TNT

11.6

2,194

3

NBA PLAYOFFS Lakers/Spurs

TNT

11.4

2,123

4

NBA PLAYOFFS Lakers/Spurs

TNT

10.9

1,936

5

NBA PLAYOFFS-CONF FNLS Boston/Detroit 

ESPN

10.7

1,896

6

NBA PLAYOFFS-CONF FNLS   Boston/Detroit

ESPN

10.7

1,931

7

FLAVOR OF LOVE 3

VH1

9.1

1,872

8

HOUSE OF PAYNE

TBS

7.3

1,586

9

HOUSE OF PAYNE

TBS

7.0

1,489

10

MISS RAP SUPREME

VH1

6.3

1,173

11

HOUSE OF PAYNE

TBS

6.0

1,274

12

NBA PLAYOFFS PRE-GAME

TNT

5.9

1,138

13

NBA PLAYOFFS PRE-GAME

TNT

5.8

990

14

NBA DRAFT LOTTERY       L

ESPN

5.3

901

15

NBA PLAYOFFS PRE-GAME

TNT

5.2

1,072

16

NBA PLAYOFFS PRE-GAME

TNT

4.8

974

17

HOUSE OF PAYNE

TBS

4.4

923

18

FLAVOR OF LOVE 3

VH1

4.2

781

19

WWE ENTERTAINMENT

USA

4.2

866

20

COLLEGE HILL

BET

3.9

841

21

WWE ENTERTAINMENT

USA

3.9

792

22

HERBIE FULLY LOADED

DISNEY

3.8

769

23

LAW & ORDER: SVU

USA

3.7

548

24

LAW & ORDER:CRIM INTENT

USA

3.7

538

25

FAIRLY ODD PARENTS

NICK

3.7

803



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14th Edition Now Available!

Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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