Black Cable TV Ratings for Week of May 18 - 24
It's repeat the past week for NBA on cable; Playoffs make TNT top network

(May 28, 2009) Basketball rules during the NBA Playoffs, and cable is its prime beneficiary. The first six spots on the Top 25 cable shows were all b-ball match-ups. Black households continue to set viewing records, with the Cleveland Cavaliers and Orlando Magic game becoming the second game to pull more than three million viewers. [The game was also the No.1 cable show in white households].

TNT was easily the most watched cable network in black households, thanks to the NBA. The channel's 11 shows on the Top 25 claimed 15.4 million viewers. ESPN -- which shared Playoff broadcasts -- came in second with 7.4 million black viewers. TBS rode "House of Payne" to third place with 5.7 million viewers.

The total number of viewers for the Top 25 favorite cable shows, according to Nielsen, was 33 million. That's 32 percent higher than the previous week's total.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1	NBA PLAYOFFS	TNT	16.0	25.4	3,272
2	NBA PLAYOFFS-CONF FNLS	ESPN	15.4	22.5	2,982
3	NBA PLAYOFFS	TNT	14.5	21.9	2,938
4	NBA PLAYOFFS-CONF FNLS	ESPN	14.1	22.1	2,769
5	NBA PLAYOFFS	TNT	13.2	22.2	2,620
6	NBA PLAYOFFS PRE-GAME	TNT	6.7	11.8	1,264
7	HOUSE OF PAYNE	TBS	6.4	9.4	1,314
8	HOUSE OF PAYNE	TBS	6.1	8.9	1,246
9	HOUSE OF PAYNE	TBS	6.0	8.8	1,196
10	WWE ENTERTAINMENT	USA	5.6	8.3	1,058
11	COLLEGE HILL 6: S. BEACH	TNT	5.6	7.9	1,035
12	NBA DRAFT LOTTERY	ESPN	5.2	8.4	919
13	HOUSE OF PAYNE	TBS	5.1	7.7	1,049
14	WWE ENTERTAINMENT	USA	5.0	7.4	923
15	NBA PLAYOFFS PRE-GAME	TNT	4.9	8.5	952
16	NEW YORK GOES TO WORK	VH1	4.8	7.0	985
17	HOUSE OF PAYNE	TBS	4.6	7.3	910
18	NBA PLAYOFFS PRE-GAME	TNT	4.5	8.5	836
19	NBA PRE-GAME	ESPN	4.1	7.2	761
20	LAW & ORDER	TNT	4.0	6.0	617
21	CHARM SCHOOL 3	VH1	4.0	5.9	742
22	COLLEGE HILL 6: S. BEACH	TNT	3.8	5.5	712
23	GOTTIS WAY 2	VH1	3.8	5.6	683
24	LAW & ORDER	TNT	3.6	5.3	586
25	BET MOVIE OF THE WEEK	TNT	3.5	5.8	658

Source: Nielsen Media Research. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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