ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing
a new trade magazine for the new opportunities in African-American
marketing and media.
Copyright (c)
2009 by Target Market News Inc. All rights reserved
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Black
TV Ratings for Week of May 18 - 24 The NBA
breaks records with Playoff viewership; CBS stay top network
(May 27, 2009) Riding the popularity of its two biggest players --
Lebron James and Kobi Bryant -- the NBA Playoffs have been breaking
records for viewers this season. Black households were close to half of
all those tuning in to the Saturday match-up between the Los Angeles
Lakers and the Denver Nuggets. The game attracted more than three
million black viewers out of a total of 8.7 million watchers.
CBS didn’t suffer any loses in black popularity. The network notched
16.9 million viewers for its 14 shows on the Top 25. ABC claimed 10
million black viewers for four of its chart makers, while Fox totaled
6.5 million for four shows.
The total number of viewers watching the Top 25 most popular shows in
black households, according to Nielsen, was down by a slight two percent
to 34.5 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Share | AA
Rating | No. of Viewers 2+
Insights to
Increase
Your Share of a
Changing African-
American Market By Pepper Miller
and Herb Kemp
African Americans have more influence on today's culture and taste than
any other ethnic group in the world. What's Black About It? is a new
book with a fresh perspective on changing the views of corporate America
and how they market to the African-American consumer.
This book presents historical, psychological, and cultural influences
that delve far deeper into the Black experience than other ethnic
marketing books which may only include a general chapter or two on Black
consumers
Click here to order
_________________________________________________________________________________________
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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A TARGET MARKET
NEWS PUBLICATION
_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
