15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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HBCULove.com being launched to take social networking to its logical next step

(May 26, 2010) This spring, the creators of HBCUConnect.com, the largest network for HBCU alumni and students worldwide, are charting new territory in the ever-growing online and social networking space. HBCULove.com, a new online personals community, is the first to exclusively target HBCU alumni, and help high-achieving, financially stable African-American professionals connect with individuals with similar backgrounds, values and career goals.

"Many online dating personals sites leave much to be desired for successful, tight-on-time, African-American professionals seeking to make a connection on the web," said Will Moss, co-founder of Lee Moss Media, the parent company of HBCUConnect.com and HBCULove.com. "Our goal is to bring real value to online personals for our target demographic. Our brand attracts high-caliber singles, increasing members' chances for establishing meaningful relationships."

Keenly focused on user experiences, HBCULove.com features free membership, a photo requirement and a user-friendly platform. Additionally, site members can view and add social events to the site's event calendar and participate in community discussions in the site's forum.

Unlike other popular dating sites, HBCULove.com also facilitates online networking and job seeking by offering a "Careers" section where users can upload their resumes and attract the attention of progressive businesses throughout the U.S., and browse potential employers in the "Employers Showcase."

"Our site caters to upwardly mobile individuals seeking success both personally and professionally," said Moss. "We are deeply in tune with the needs of African-American professionals and will continue to develop and launch new media resources that enrich and enhance their online experiences and all areas of their lives."

For more information or to register for the new online personals site, visit www.hbculove.com.

Lee Moss Media has plans to further expand into the online dating industry this summer with a site that aims to be the largest dating service for African-American professionals worldwide.

HBCULove.com is part of the Connect Platform Network which helps advertisers reach their target demographic leveraging the power of niche sites and niche content. For more information about advertising on HBCULove.com and other premium African-American web properties, visit www.leemossmedia.com.

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