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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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info@targetmarketnews.com
 

Arbitron retains Kizart Media Partners in urban radio advertising effort

(May 25, 2010) Arbitron, Inc. has retained Chicago-based Kizart Media Partners marketing consultants as part of an outreach effort to drive more advertising revenue to urban radio stations. The announcement of the deal was made at the recent conference of the National Association of Black Owned Broadcasters by Arbitron Executive Vice President and Chief Market Officer, Alton Adams.

Kizart Media Partners, a sales and marketing consulting firm, was launched a year ago to provide its media clients revenue growth through targeted strategic initiatives. KMP's Managing Director, Sherman Kizart, says the company is uniquely positioned to deliver results based on his 20-year of experience in leveraging relationships with advertisers and agencies.

Prior to forming the new firm, Kizart was Senior Vice President/Director of Urban Marketing of Interep, Inc. Last month, Arbitron reached an agreement with the PPM Coalition in a dispute over the ratings company's recruitment methodology for its Portable People Meter service.



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