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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of May 17 - 23
'American Idol' falls below top 10 as black household share drops

(May 25, 2010) The Fox network no longer has a ratings magnet in American Idol, at least as far as black audiences are concerned. And perhaps, as is often the case, black viewers are an early indication of the show's future overall. Facing big competition from CBS' Tuesday line-up, and cable's airing of the NBA Playoffs, Idol failed to make at least the tenth spot on the Top 25 chart of favorites in black households. [American Idol was the No.1 and 2 show for the week in white households.]

CBS gained a million more black viewers over the previous week, posting 13.2 million for ten shows and taking most-watched network honors. Fox was second with 8.8 million for seven shows. With no NBA games, ABC fell back to third with 6.7 million watching five of its shows.

The total number of viewers watching the Top 25 most popular shows in black homes, as cited by Nielsen, was 31.8 million, or three percent less than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1

DANCING WITH THE STARS

ABC

10.6

1,880

2

GREY'S ANATOMY-THU 9PM

ABC

10.4

1,936

3

NCIS: LOS ANGELES

CBS

9.5

1,794

4

THE GOOD WIFE

CBS

8.5

1,432

5

CRIMINAL MINDS

CBS

8.3

1,514

6

CSI: NY

CBS

8.0

1,427

7

LAW AND ORDER:SVU

NBC

7.4

1,293

8

THE MENTALIST

CBS

7.4

1,290

9

NCIS

CBS

7.4

1,304

10

CSI: MIAMI

CBS

7.4

1,281

11

AMERICAN IDOL-TUESDAY

FOX

7.3

1,481

12

CSI

CBS

7.2

1,302

13

AMERICAN IDOL-WEDNESDAY

FOX

7.0

1,330

14

DANCING W/STARS RESULTS

ABC

7.0

1,175

15

24

FOX

6.9

1,333

16

HOUSE

FOX

6.2

1,218

17

60 MINUTES

CBS

5.7

1,087

18

CLEVELAND

FOX

5.6

1,331

19

FAMILY GUY

FOX

5.5

1,259

20

GLEE

FOX

5.3

927

21

LAW AND ORDER

NBC

5.2

907

22

LAW & ORDER:SVU-SAT

NBC

4.9

808

23

PRIMETIME:WHAT WOULD U DO

ABC

4.8

869

24

MODERN FAMILY

ABC

4.8

853

25

MEDIUM

CBS

4.8

833

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


Go to Target Market News homepage


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