ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing
a new trade magazine for the new opportunities in African-American
marketing and media.
Copyright (c)
2009 by Target Market News Inc. All rights reserved
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Sanders\Wingo
recognized as Advertising Agency of the Year by Black Enterprise (May
22, 2009) Sanders\Wingo has been selected by Black Enterprise Magazine
as 2009 Advertising Agency of the Year. Agency CEO Bob Wingo accepted
the prestigious award at last week's Black Enterprise Entrepreneur's
Conference and Expo. The award had not been given to an agency since
2005.
"We are honored to be recognized for our achievements and growth," said
Wingo. "Sanders\Wingo works every day to offer clients in many different
industries a new perspective on how to achieve business goals. We are
grateful for the acknowledgment and the client partnerships that have
helped us get to this point."
Wingo credits the organization's and staff's interest in findings
creative alternatives to conventional thinking as a key to success. "We
are in a very competitive marketplace meaning everything we do has to be
a step ahead. We consider ourselves students and teachers of culture.
All our team members -- whether they work in planning, creative, media
or account management -- share this philosophy and push each other to
break past standard or traditional thought."
This approach to more effective marketing directions has delivered
significant year-over-year growth. The agency's billings have grown
from $37 million in 2004 to more than $111 million in 2008.
With clients such as AT&T, Chevrolet and State Farm, Sanders\Wingo is
one of the nation's fastest growing urban advertising agencies. The
agency currently has offices in Austin and El Paso, Texas and satellite
offices in Detroit, Oakland, Los Angeles and Las Vegas. For more
information visit
www.sanderswingo.com.
Insights to
Increase
Your Share of a
Changing African-
American Market By Pepper Miller
and Herb Kemp
African Americans have more influence on today's culture and taste than
any other ethnic group in the world. What's Black About It? is a new
book with a fresh perspective on changing the views of corporate America
and how they market to the African-American consumer.
This book presents historical, psychological, and cultural influences
that delve far deeper into the Black experience than other ethnic
marketing books which may only include a general chapter or two on Black
consumers
Click here to order
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up-to-date news on forthcoming author signings, book fairs and book
clubs.
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