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Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Sanders\Wingo recognized as Advertising Agency of the Year by Black Enterprise
 
(May 22, 2009) Sanders\Wingo has been selected by Black Enterprise Magazine as 2009 Advertising Agency of the Year.  Agency CEO Bob Wingo accepted the prestigious award at last week's Black Enterprise  Entrepreneur's Conference and Expo.  The award had not been given to an agency since 2005.

"We are honored to be recognized for our achievements and growth," said Wingo. "Sanders\Wingo works every day to offer clients in many different industries a new perspective on how to achieve business goals.  We are grateful for the acknowledgment and the client partnerships that have helped us get to this point."

Wingo credits the organization's and staff's interest in findings creative alternatives to conventional thinking as a key to success.  "We are in a very competitive marketplace meaning everything we do has to be a step ahead.  We consider ourselves students and teachers of culture.  All our team members  -- whether they work in planning, creative, media or account management -- share this philosophy and push each other to break past standard or traditional thought."

This approach to more effective marketing directions has delivered significant year-over-year growth.  The agency's billings have grown from $37 million in 2004 to more than $111 million in 2008. 

With clients such as AT&T, Chevrolet and State Farm, Sanders\Wingo is one of the nation's fastest growing urban advertising agencies.  The agency currently has offices in Austin and El Paso, Texas and satellite offices in Detroit, Oakland, Los Angeles and Las Vegas. For more information visit www.sanderswingo.com.


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