Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more
of their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News.
The report analyzes spending for black households in 2008 and finds that
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2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
GlobalHue uses You Tube to market the diversity of the agency's staff
20, 2010) GlobalHue, the nation's largest multicultural advertising
agency, has taken a different route to introducing itself to the
marketing industry. It has adopted the social-media approach to showcase
the cultural diversity of the nation's largest African-American owned
The 20 year-old agency recently completed two videos accessible through
its You Tube channel that highlight staff members sharing their
experience of working at the Southfield, MI shop.
of the videos showcasing their culturally diverse staff through their
insights and reflections into the changes currently being experienced in
"Many people in and out of the industry understand that GlobalHue is a
multicultural advertising and marketing agency without being able to
capture the essence of what those words mean," said Kelli M. Coleman,
Vice President, Business Development, at GlobalHue. "We decided to ask
our staff, who live the GlobalHue mission every day, to answer the
question 'What is GlobalHue?' In these videos, they express how the
change we are experiencing in the new America provides the pulse of our
Featured in the two minute video are members of the creative, account,
business development and administrative staff giving their perspectives
on what it means to work at a multicultural ad agency.
This isn't the first time that GlobalHue has utilized You Tube to shape
its image within the industry. Last year it featured a clip entitled
"GlobalHue: Take ONE" with Felipe Donnelly Camacho, a native Columbian
and Account Supervisor at GH Latino giving his take on identity, culture
The agency plans to update the videos to keep industry watchers and the
curious abreast of new developments.