15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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GlobalHue uses You Tube to market the diversity of the agency's staff

(May 20, 2010) GlobalHue, the nation's largest multicultural advertising agency, has taken a different route to introducing itself to the marketing industry. It has adopted the social-media approach to showcase the cultural diversity of the nation's largest African-American owned advertising agency.

The 20 year-old agency recently completed two videos accessible through its You Tube channel that highlight staff members sharing their experience of working at the Southfield, MI shop.

of the videos showcasing their culturally diverse staff through their insights and reflections into the changes currently being experienced in the US.

"Many people in and out of the industry understand that GlobalHue is a multicultural advertising and marketing agency without being able to capture the essence of what those words mean," said Kelli M. Coleman, Vice President, Business Development, at GlobalHue. "We decided to ask our staff, who live the GlobalHue mission every day, to answer the question 'What is GlobalHue?' In these videos, they express how the change we are experiencing in the new America provides the pulse of our agency community."

Featured in the two minute video are members of the creative, account, business development and administrative staff giving their perspectives on what it means to work at a multicultural ad agency.

This isn't the first time that GlobalHue has utilized You Tube to shape its image within the industry. Last year it featured a clip entitled "GlobalHue: Take ONE" with Felipe Donnelly Camacho, a native Columbian and Account Supervisor at GH Latino giving his take on identity, culture and belonging.

The agency plans to update the videos to keep industry watchers and the curious abreast of new developments.


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