Cable TV Ratings for Week of May 12 - 18
Basketball rules as NBA playoffs slam dunk week's top 25 cable shows
 
(May 21, 2008) Ratings for the NBA Playoffs are setting record increases over last season, and black household viewing is leading the way. There was an increase of more than 600,000 viewers for the top-rated game when compared to last year's playoffs. Ten of the top 25 favorites shows with black viewers during the first third week of May were basketball related. Overall, black households were one-third of the audience for the games.

All this benefited TNT, which claimed eight shows on the top 25. TBS followed with five. ESPN and Disney posted three each.

According to Nielsen, the total number of viewers watching the top 25 cable shows was 29.3 million, or a virtual tie with last week's total.

Top 25 Cable Shows in Black Households

  Rank | Program | Network | Rating | # of Viewers

1	NBA PLAYOFFS	TNT	10.9	1,871
2	NBA PLAYOFFS-CONF SEMIS	ESPN	10.4	1,834
3	NBA PLAYOFFS	TNT	10.2	1,762
4	NBA PLAYOFFS	TNT	9.7	1,789
5	NBA PLAYOFFS-CONF SEMIS	ESPN	9.3	1,668
6	NBA PLAYOFFS	TNT	9.0	1,481
7	HOUSE OF PAYNE	TBS	8.6	1,501
8	HOUSE OF PAYNE	TBS	8.3	1,607
9	HOUSE OF PAYNE	TBS	7.5	1,467
10	FLAVOR OF LOVE 3	VH1	6.4	1,101
11	NBA PLAYOFFS	TBS	6.3	1,152
12	INSIDE THE NBA PLAYOFFS	TNT	5.6	917
13	HOUSE OF PAYNE	TBS	5.3	1,034
14	COLLEGE HILL	BET	5.2	1,260
15	NBA PLAYOFFS PRE-GAME	TNT	5.0	812
16	WWE ENTERTAINMENT	USA	4.8	934
17	WWE ENTERTAINMENT	USA	4.7	909
18	HIGH SCHOOL MUSICAL 2	DISNEY	3.8	956
19	NBA PRE-GAME    L	ESPN	3.8	657
20	TNT BIG PICTURE MOVIES	TNT	3.7	780
21	FAMILY GUY	ADULT SWIM	3.6	648
22	THATS SO RAVEN	DISNEY	3.5	846
23	THATS SO RAVEN	DISNEY	3.4	923
24	FLAVOR OF LOVE 2	VH1	3.3	622
25	TNT BIG PICTURE MOVIES	TNT	3.3	791

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


Go to Target Market News homepage





























 

 Early Discount Extended   
  Sign up Now - Save $100  


Hear presentations from:
Arbitron
General Mills
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen
Radio One
RushmoreDrive.com
R. L. Polk
Starcom MediaVest
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!


 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report

_________________________________________________________________________________________


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news