15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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TV One's digital unit launches its first Web-based scripted series, 'The Cube Life'

(May 20, 2010) TV One's Digital Media Group has launched its first Web series, The Cube Life, based around the hilarious scenarios that all coworkers experience in daily, close-quartered office life.
The scripted show centers around a cast of young black professionals looking to make the next big move in their careers at An Entertainment Company, the DMV's top media company. Each of the employees is in search of a way to shine as he or she competes for the opportunity to move from his or her crowded cube to the big offices (doors are so necessary).

In the midst of their daily workload these strangers become more than just co-workers, but as they get closer personally, their private business becomes less and less that. That's evident in the 10-minute pilot episode of The Cube Life, where one person's speculation spawns an impromptu office-sponsored baby shower.

The comedy and drama in An Entertainment Company's productions and videos can't surpass the antics that take place behind the scenes at the office. In an upcoming episode, co-workers are pitted against one another for a promotion their company can't ultimately afford.

"In recent months, we have dramatically increased the traffic to tvoneonline.com and made it a "go to" destination for original video that supports and extends the content viewers can see on TV One," said TV One Vice President of Digital Media Orlena Blanchard. "To build on the entertainment value of tvoneonline.com, we want to offer fresh content that stays true to the TV One brand, but also offers another reason for viewers to visit us online. We hope The Cube Life will fill that bill, and strike a chord with those who have experienced the idiosyncrasies of modern office life, where young professionals often forge the greatest friendships and the deepest rivalries, sometimes simultaneously."  
The executive producer and creator of The Cube Life is Ashley Grayson of TV One's Digital Media Group.

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