Eleven new African-American research studies to be unveiled at MAAX Summit

(May 21, 2008) New data and trends covering the $744 billion black consumer market will be presented by eleven of the nation's leading research companies at the Ninth Annual Marketing to African Americans with Excellence (MAAX) Summit in Chicago, June 30th - July 1st.
 
The MAAX Summit, presented by Target Market News, brings together some 200 marketing, advertising, media and research professionals each year to hear and discuss research findings and developments in the African-American market. This will be the first public unveiling of many of these studies, and all of them are exclusively focused on African Americans..  
 
"This Summit is the most comprehensive examination of African American consumers and their enormous impact on the nation's economy," said Ken Smikle, president of Target Market News. "Given the current political, economic and social trends taking place in the nation, it is critically important for all business professionals to take into consideration what these studies will reveal."

Among the research companies that will share new findings and statistics at the MAAX Summit are Arbitron, Burrell/Yankelovich, GlobalHue/NSights Worldwide, Radio One/Yankelovich, The Media Audit, Media Economics Group, Nia Enterprises, The Nielsen Co., R.L. Polk, Starcom MediaVest Group, and the U.S. Census Bureau.

The research studies examine African-American consumers and these topics:
 
- Consumer Expenditures
- Media Usage
- Corporate & Industry Ad Spending
- Consumer Behavior
- Population Trends & Projections
- Consumer Buying Power
- Market Segmentation
- Consumer Demographics
- Consumer Psychographics
 
The studies also examine how African-American consumer impact such areas as advertising, the Internet, digital media, radio, television, print, the automotive and retail industries.

All attendees at the MAAX Summit will receive hard copies of the research studies or excerpts from the presentations.

For further information about the MAAX Summit and the third annual MAAX Awards ceremony, click here or call 312-408-1881.


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Hear presentations from:
Arbitron
General Mills
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen
Radio One
RushmoreDrive.com
R. L. Polk
Starcom MediaVest
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!



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