TV One announces launch of HD simulcast channel in fourth quarter 2008

(May 19, 2008) TV One, the entertainment and lifestyle network for African American adults, has announced its plans to launch a 24-hour HD simulcast channel before year end 2008. TV one went public with its plans during the National Cable and Telecommunications Association's annual Cable Show in New Orleans.
 
"High definition programming is important to our distributors and our audience, and we have long known we would launch an HD offering, but only after making sure our primary channel was well received and on firm footing," said TV one President and CEO Johnathan Rodgers. "TV one's initial success has assured us -- and we believe our distributors as well -- that we can provide a first-rate HD channel, and we expect this offering to be available to distributors and consumers before the end of fourth quarter 2008."
 
TV One-HD will mirror the existing network's programming lineup. The network has already begun producing its original programming in HD and has stepped up its acquisition of HD programming. Featuring popular sitcoms, critically acclaimed dramas, hit movies and a unique array of originals featuring reality, relationships, lifestyle, entertainment and public affairs, TV One's programming showcase and celebrates African American culture.
 
"Our initial conversations with distributors about TV One-HD have been very positive," said TV One Executive Vice President of Affiliate Sales and Marketing Michelle Rice. "They seem to be anxious for high quality HD product, and we look forward to providing an excellent product and marketing support that will help them hold on to and better serve their African American subscribers, who are among their most avid customers."

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