15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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ESSENCE to debut Hot Hair special mag in October with companion Web section

(May 17, 2010) ESSENCE will highlight the unique relationship between black women and their hair with the launch of Hot Hair -- a cross-platform, interactive experience covering all things hair, from root to tip. The special one time issue of Hot Hair will appear on newsstands on October 8th and will cover all of the beauty needs, questions, concerns and triumphs of African-American hair care and style. The cover price will be $4.99.

The Hot Hair special will include features on the best beauty salons and a "40 Years of Hair" retrospective -- in honor of the magazine's 40th anniversary. In addition, the issue will feature the latest in coloring, styling, hair accessories, healthy hair rituals, money-saving tips, and so much more.

The companion Hot Hair section of the Essence Web site will offer a robust digital platform to enhance both consumers and advertisers buying into the issue. The pillars of the digital program will include an application for the iPad/iPhone, 2D bar codes, and a Hot Hair database launching in Beta in June.

The paid application will allow women to try on hairstyles featured in the special with subsequent themed updates available for seasons or special occasions (including summer hair, wedding hair, etc.) These styles can also be activated using 2D barcodes by either launching the application -- which will allow you to purchase the application -- or by accessing additional content such as video or text tips on how getting and maintaining a particular hairstyle. Hot Hair will also leverage ESSENCE's extensive Facebook and Twitter presence to promote and allow for engagement where ever our audience is.

"ESSENCE understands the special relationship African-American women have with their hair. We know that she will travel to the far corners of the globe for the perfect product and hairstyle," said ESSENCE Beauty Director Corynne Corbett. "It is our goal to have Hot Hair to serve as a one-stop resource for African-American women to help her find timeless tips on keeping her hair healthy and gorgeous."

According to MRI Spring 2009, African-American women over-index in hair care product purchases -- including home perms and relaxers, shampoos/conditioners and hair coloring products -- as compared to their counterparts in the general market.

"African-Americans spend $1.7 billion on their hair annually, and African-American women are leading the way when it comes to these purchases -- which account for 30% of all hair products sold in the United States," said Michelle Ebanks, President, Essence Communications Inc. "ESSENCE knows that African-American women are leading consumers in this market, and that is why we are committed to creating this richer, deeper interactive experience to feed her passion when it comes to her hair. We are also excited about joining with our marketing partners to give our audience a more personalized experience for our audience."

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