15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Ad designer Art Sims to be recognized by AIGA National Design Center May 19th
(May 17, 2010) Art Sims is being honored by the American Institute of Graphic Artists (AIGA) which has chosen to recognize Sims for his outstanding design achievements in a new  traveling exhibition and online archive entitled "Design Journeys," a collection of stories about the professional lives, contributions and portfolios of leading African American, Latino, Native American, Asian American, Southeast Asian and Pacific Islander designers. The event will be held on Wednesday, May 19 from 6 -8:00 PM at the AIGA National Design Center, which is located at 164 Fifth Avenue (between 21st and 22nd Streets), New York, NY

Art Sims, CEO of 11:24 Design Advertising has been creating some of the most powerful and controversial print ad campaigns for award winning feature films ranging from Spike Lee's "Malcolm X," "Do The Right Thing," and "When The Levees Broke," to upcoming features such as Erik White's "Lottery Ticket" starring Ice Cube and Bow Wow and Spike Lee's "Passing Strange" and "If God Is Willing And The Creek Don't Rise."

Sims and his 11:24 Design Advertising agency anticipated the urbanization of American culture when what was once considered urban marketing was fast becoming recognized as the mainstream industry standard. With his multicultural team Sims has worked with some of Hollywood's top filmmakers, including Spike Lee, Steven Spielberg, and Quincy Jones, and, as he created the indelible images seen for the movie posters and print ad campaigns of several films, including "Malcolm X," "Do The Right Thing," "Jungle Fever," "Bamboozled," "Love & Basketball," and "When The Levees Broke" to Steven Spielberg's "The Color Purple."

Go to Target Market News homepage

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