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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Radio One reports improved station income, operating income for first quarter

(May 17, 2010) Radio One, Inc. today reported its results for the quarter ended March 31, 2010. Net revenue was approximately $59.0 million, a decrease of 2.1% from the same period in 2009. Station operating income(1) was approximately $17.8 million, an increase of 5.0% from the same period in 2009. The Company reported operating income of approximately $3.8 million compared to an operating loss of approximately $42.8 million for the same period in 2009. Net loss was approximately $4.6 million or $0.09 per share, an improvement from the net loss of approximately $59.4 million or $0.84 per share for the same period in 2009.

Alfred C. Liggins, III, Radio One's CEO and President stated, "The first quarter brought some much needed revenue growth to our core radio business, driven predominantly by national business, which was up 17.7% year-to-year and some uptick in local business, up 3.6%. Our core radio business also saw its second consecutive quarter with over $1.0 million in internet revenue, which had growth of 72.0% year-to-year. We continue to see healthy pacings in second quarter, with national pacing up 27.0% and local up 1.0%, although national has cooled somewhat over the past two to three weeks. I anticipate our second quarter core radio business finishing up with high single-digit growth.

"The sales transition at Reach Media, away from a guaranteed revenue to a commissioned based sales representation agreement with Citadel, has gone as well as could be expected. The new internal sales team has settled in, and we believe that the new structure, coupled with increased demand will allow us to strengthen rates over the long-term."


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