Cable TV Ratings for Week of May 5 - 11
NBA Playoffs still dominate cable viewing; TNT remains top network

(May 15, 2008) The NBA rules during the playoffs, and at least two networks couldn't be happier that the wave of popularity comes during the May sweeps cycle. Ten of the top 25 cable shows for black households were basketball-related. Still, "House of Payne" placed two of its four airings in the top ten. The top-rated match-up was the Hornets and Spurs game. [That contest finished No.2 in white homes, following USA's Raiders of the Lost Ark]

The most watched network during the b-ball loaded second week of May was TNT, which had eight spots on the list. USA and TBS tied for second with four shows each. BET was third with three.

The total number of viewers watching the top 25 cable shows was 29.5 million, an increase of six percent over the previous week's total.

Top 25 Cable Shows in Black Households

  Rank | Program | Network | Rating | # of Viewers

1	NBA PLAYOFFS-CONF SEMIS	ESPN	10.7	1,867
2	NBA PLAYOFFS	TNT	10.1	1,788
3	NBA PLAYOFFS	TNT	9.6	1,623
4	NBA PLAYOFFS	TNT	9.5	1,814
5	NBA PLAYOFFS-CONF SEMIS	ESPN	8.5	1,419
6	NBA PLAYOFFS	TNT	8.3	1,512
7	NBA PLAYOFFS	TNT	8.0	1,423
8	HOUSE OF PAYNE	TBS	7.3	1,571
9	FLAVOR OF LOVE 3	VH1	7.1	1,259
10	HOUSE OF PAYNE	TBS	7.0	1,484
11	HOUSE OF PAYNE	TBS	6.4	1,404
12	COLLEGE HILL	BET	5.8	1,158
13	INSIDE THE NBA PLAYOFFS	TNT	5.0	807
14	MISS RAP SUPREME	VH1	4.9	827
15	HOUSE OF PAYNE	TBS	4.9	1,019
16	NBA PLAYOFFS PRE-GAME	TNT	4.8	836
17	CNN ELECTION CENTER	CNN	4.8	919
18	WWE ENTERTAINMENT	USA	4.7	1,166
19	WWE ENTERTAINMENT	USA	4.6	1,018
20	NBA PLAYOFFS PRE-GAME	TNT	4.5	804
21	CNN ELECTION CENTER	CNN	4.4	842
22	COLLEGE HILL	BET	4.1	714
23	MOVIE OF THE WEEK	BET	3.8	866
24	LAW & ORDER: SVU	USA	3.7	626
25	LAW & ORDER: SVU	USA	3.6	794

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


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