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TV
Ratings for Week of May 5 - 11 Top 25 shows
for black viewers changes little; ABC, CBS tie for top network (May
13, 2008) With the second week of the May sweeps period gone, it looks
like déjà vu all over again. The top 25 shows in black households this
week looks a lot like the previous one, which probably means the
promotions and plot lines the networks are offering are working as best
they can. The one notable exception to the week was the Saturday NBA
playoff game on ABC which attracted 1.5 million black viewers.
The tally for most-watched network shifted by one and put ABC and CBS in a
tie for first place with nine shows each on the chart. Fox took second
place (or third depending on how you count) with four entries.
Even the total number of viewers watching the top 25 was virtually
unchanged at 34.3 million, just one percent less than the previous week.
Top 25 Broadcast Shows in Black Households Rank | Program | Network | AA Rating | No. of
Viewers
1
AMERICAN
IDOL-WED
FOX
11.5
2.108
2
AMERICAN
IDOL-TUE
FOX
11.0
2.106
3
DANCING W/
THE STARS
ABC
10.5
1.884
4
CSI: MIAMI
CBS
10.0
1.662
5
WITHOUT A
TRACE
CBS
9.8
1.647
6
DANCING
W/STARS RESULTS
ABC
9.4
1.633
7
NBA PLAYOFFS
ON ABC-SAT
ABC
8.8
1.570
8
GREY'S
ANATOMY-THU 9PM
ABC
8.5
1.492
9
CSI
CBS
8.1
1.407
10
CSI: NY
CBS
8.0
1.378
11
CRIMINAL
MINDS
CBS
7.5
1.255
12
LAW AND
ORDER:SVU
NBC
7.5
1.249
13
DESPERATE
HOUSEWIVES
ABC
7.2
1.169
14
AMERICA'S
TOP MODEL
CW
7.1
1.256
15
HOUSE-MON 9P
FOX
7.1
1.320
16
HELL'S
KITCHEN
FOX
7.0
1.388
17
SHARK
CBS
6.9
1.148
18
DANCING
W/STARS SP-5/6
ABC
6.8
1.150
19
CSI: MIAMI -
TUESDAY SPCL
CBS
6.8
1.250
20
LAW AND
ORDER
NBC
6.6
1.087
21
SAMANTHA
WHO?
ABC
6.3
1.097
22
UGLY BETTY
ABC
6.3
1.038
23
NCIS
CBS
6.3
1.100
24
NUMB3RS
CBS
6.1
1.047
25
WOMEN'S
MURDER CLUB
ABC
6.0
.873
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
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14th
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Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
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According to the newest edition of "The Buying Power of Black America,"
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A TARGET MARKET NEWS
PUBLICATION
_________________________
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
