Radio One's digital unit inks multi-year ad rep deal with AllHipHop.com

(May 12, 2008) Interactive One, the digital division of Radio One, in partnership with AllHipHop.com, one of the fastest growing provider of music-related urban online content, today announced a five-year multi  million dollar deal to offer advertisers access to the most engaged and active African-Americans online.

The combined traffic of both Interactive One and AllHipHop.com will give advertisers access to more than 4 million monthly unique visitors and over 500 million page views.

"We firmly believe that the future for the African-American consumer and those dedicated to communicating with them is in new media, and as such, this relationship extends our commitment to being the online leader in the African-American space," said Alfred Liggins III, CEO of Radio One, Inc. "Our relationship with AllHipHop.com is another example of our ability to enable blue chip advertisers to reach African-Americans online, whether it is across social networks, online news outlets, or digital content providers. AllHipHop.com is the leading site for all things relating to hip hop and their editorial  vision and product innovation is a great complement to our sales and marketing expertise."

Interactive One will be the exclusive sales agent for AllHipHop.com. The move gives the site access to Interactive One's valuable relationships with big name advertisers while also extending Interactive One's online reach, offering advertisers a one-stop media solution to address the unique values and needs of the African-American online consumer.

The combined reach of Interactive One and AllHipHop.com will now give advertisers access to the largest group of active African-Americans online who have yielded more than 500 million page views across their combined properties per month. Interactive One's existing online brands include Blackplanet.com (the largest social network targeting African Americans, with over 18 million members), Giantmag.com, MiGente.com, Newsone.com, TVONE.TV and the websites of 53 urban  radio stations across the country.

Both companies have seen tremendous growth in 2008. Interactive One recently launched Newsone.com in addition to last month's acquisition of Community Connect Inc., the largest publisher of niche social networks reaching more than 23 million multicultural social networking users in the U.S. This, combined with AllHipHop.com's unparalleled access to the urban trendsetting community, gives advertisers the opportunity to integrate into the largest  digital network that provides news, information, entertainment, community, tools and services that uniquely speak to African-Americans.

"We expect that 2008 will continue to be a landmark, thrilling banner year for AHH Holdings and this deal will act as a mutually beneficial situation that will allow all parties to delve into new business arenas," said Chuck Creekmur, co-founder and CEO of AllHipHop.com. "It pleases us to enter into this deal at such a pivotal moment for AllHipHop.com, as we celebrate our 10th year anniversary in '08."

This exciting partnership is the first of many major announcements that AHH Holdings LLC, parent company to AllHipHop.com, plans to make in conjunction with their 10th Year Anniversary Program. As the pioneering leading source of urban news and information on the Internet, the AllHipHop brand looks to expand into television programs, concert series, and numerous global branding opportunities and will continue to be a force in Internet innovation for years to come.

Founded in 1998 by "Grouchy" Greg Watkins and Chuck "Jigsaw" Creekmur, AllHipHop.com has been the No.1 online destination for Hip-Hop news, reviews and industry insights. The site won the Rising Star' Award from Black Enterprise in May 2006. AllHipHop.com delivers over 150 million audited impressions per month, and an average of 5 million visitors per month.


Go to Target Market News homepage





























 

 Early Discount Extended   
  Sign up Now - Save $100  


Hear presentations from:
Arbitron
General Mills
GlobalHue
Google
Nia Enterprises
Nielsen
R. L. Polk
Starcom MediaVest
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!


 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report

_________________________________________________________________________________________


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news