15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Steed Media brings an integrated marketing program to Verizon Wireless' gospel tour

(May 8, 2010) The urban style weekly, rolling out, a publication of the Steed Media Group, is producing a Design and Dialogue songwriter and producer series to complement Verizon Wireless' How Sweet the Sound Tour. Some of the most recognized and sought after talents in the gospel industry including award-winning artists Bishop Paul Morton, Edwin Hawkins, Walter Hawkins, Rev. Milton Biggham, Andre Crouch along with many other notables will work in collaboration with Rolling Out's Producers and Songwriters Series to share their expertise in music production techniques, technology and the creative process.

"Verizon's commitment to this wonderful program is a testament to their innovative marketing strategy which taps into some of the best talent anywhere. We're proud to partner with them in the development, production, promotion and execution of this original and progressive initiative," said Steed Media Group CEO Munson Steed who will co-moderate the events.  "This is a 360 degree program based on a multimedia platform that we are using to reach, engage and celebrate the gospel community. We are using all of our brand capabilities to lay the foundation for and deepen the impact of this series through digital outreach, print advertisement, direct marketing, public relations and video."

The Producers and Songwriters Series goes to 14 cities from April 13 - May 15. The remaining events include Los Angeles (May 11), Charlotte (May 11), New York (May 13), Washington DC (May 15), and St. Louis (May 15).

The tour is designed to assist aspiring songwriters and music producers with practical applications and introduce them to successful artists, songwriters and producers in the music industry. Creative Urban Studios, the film and television production arm of Steed Media, is currently developing a number of pilots and documentaries, one of which will be based on footage from this workshop series, highlighting the participating gospel greats and their perspectives on the value of the How Sweet the Sound Gospel Choir Competition.

For Verizon's How Sweet the Sound Tour, church choirs are encouraged to submit applications to ensure their inclusion in tour events and the competition.  For more information on the Producers and Songwriters Series, please visit www.rollingout.com/gospel. And for more information on the Verizon How Sweet the Sound competition, please visit www.howsweetthesound.com.

With a circulation of over 1.2 million, rolling out is the premiere African American lifestyle and entertainment weekly focusing on key facets of urban culture: entertainment, community, financial empowerment, health, art and fashion.   As a brand, rolling out captures the latest in national current affairs with a localized footprint, informing and inspiring readers, viewers and event attendees nationwide.

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