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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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© 2006 by
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The Week
of May 1 - 7
Fox takes top
three spots third week in a row week with 'Idol' and 'House'
(May
9, 2006) Once again, Fox network makes the most of its “American Idol”
juggernaut with the reality talent show taking the first and second spots
on the top ten and “House” capturing third. Black households delivered a
very similar line-up to the previous week. The only exception was the
addition of “Law And Order: SVU” replacing “America’s Next Top Model.”
CBS also claimed three winners on the list, and UPN had two. The total
number of black homes watching the top ten primetime shows during the
first week of the May ratings sweep period was 18.39 million, virtually
identical to last week’s total.
Rank
| Program | Network | Rating | # of Homes

Source: Nielsen
Media Research
Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating
Go to Target Market News
homepage
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Click here to read more
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_____________________________________________________________________________________
12th
Annual Edition Available
Latest
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
continued
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