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Prime Access Inc.
takes home gold at PhAME Awards, DTC National Awards
(May 7, 2008) – Reinforcing its leadership in multicultural healthcare
marketing, Prime Access has been honored with first-place recognition at
both the 2008 PhAME Awards and the 2008 DTC National Advertising Awards.
Both awards recognized the agency's campaign promoting a cervical cancer
vaccine to Latinas.
Awarded for its "Una Menos" campaign on behalf of GARDASIL, Prime Access
took home Best Multicultural Advertising awards at both award
competitions. This is the second consecutive year Prime Access has won the
Best Multicultural Advertising award at the PhAME Awards.
Founded in 1990, Prime Access specializes in URBAN MAJORITY™ advertising
services that help Fortune 500 companies reach African American, Hispanic,
gay, and urban youth audiences.
Airing on Spanish television networks and in print, the Spanish-language
campaign entitled "Una Menos" encourages Hispanic women to be vaccinated
against the Human Papillomavirus (HPV) and to receive regular check-ups
and screenings.
"This campaign reflects our commitment to setting new standards for
reaching Hispanic, African-American, and gay audiences through compelling,
innovative marketing," said Howard Buford, founder and president of Prime
Access. "It is especially an honor to be recognized for work that has made
a difference in the lives of millions of women."
The PhAME Awards recognize outstanding achievement in creativity and
strategic innovation in generating results for pharmaceutical marketers.
The entries were judged based on the creativity and breakthrough execution
of the marketing strategy as well as the results in achieving brand
objectives.
Presented during the DTC National Conference (
www.dtcperspectives.com), the DTC National Advertising Awards
recognize the year's most outstanding work in direct-to-consumer marketing
of pharmaceutical products.
As a gold award-winner, Prime Access will also be profiled in the June
2008 issue of DTC Perspectives Magazine, a pharmaceutical industry
magazine dedicated to direct-to-consumer marketing and advertising.
Prime Access Inc. is a multicultural advertising agency that offers a
unique URBAN MAJORITYTM approach to advertising, marketing and media
services. Prime Access links its clients' brands to the values of African
American, Hispanic, gay, and urban youth consumers through a sophisticated
mix of touch point management, including targeted advertising, direct
marketing, media planning and community outreach. Its clients include some
of America's best known Fortune 500 companies and brands.
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Target Market News
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14th
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Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
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According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
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The
African-American
Book Publishing Authority Now
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latest news and reviews on black books. BIBR also provides
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A TARGET MARKET NEWS
PUBLICATION
_________________________
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
