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  Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

 Click here for more stats from "The Buying Power of Black America."
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Bureau Data
 Click here to go to African-American Census Bureau data

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Cable TV Ratings for Week of April 28 - May 4
NBA Playoffs slam dunk top 25 cable list,
making TNT most-watched network

 (May 7, 2008) Are you ready for some b-ball? The NBA playoffs are dominating the cable viewing of black households, taking the top three spots on the week's top 25 cable shows. While none of the games attracted two million viewers like "House of Payne" typically does, their two-hour length keeps them locked on the station longer. ESPN was also able to make the chart by carrying a match-up.

TNT dribbled its way to the "most watched" network status with seven shows. TBS finished second with four shows -- all of the "Payne," and BET tied with USA for third with three shows each.

The total number of viewers for the top 25 list was 27.8 million, a three percent decrease from the previous week.

 Top 25 Cable Shows in Black Households

  Rank | Program | Network | Rating | # of Viewers

1

NBA PLAYOFFS

TNT

10.2

1,688

2

NBA PLAYOFFS

TNT  

10.0

1,740

3

NBA PLAYOFFS

TNT  

8.9

1,552

4

HOUSE OF PAYNE

TBS

8.9

1,749

5

HOUSE OF PAYNE

TBS

8.8

1,719

6

FLAVOR OF LOVE 3

VH1

8.6

1,635

7

NBA PLAYOFFS

TNT  

8.5

1,455

8

NBA PLAYOFFS

TNT  

8.5

1,423

9

HOUSE OF PAYNE

TBS

7.2

1,373

10

HOUSE OF PAYNE

TBS

6.3

1,157

11

COLLEGE HILL

BET

6.2

1,061

12

MISS RAP SUPREME

VH1

6.2

1,167

13

NBA PLAYOFFS-1ST RD

ESPN

6.0

1,036

14

NBA PLAYOFFS

TNT  

5.9

966

15

INSIDE THE NBA PLAYOFFS

TNT  

5.4

784

16

WWE ENTERTAINMENT

USA

4.5

842

17

WWE ENTERTAINMENT

USA

4.0

793

18

ZOEY 101

NICK

3.7

907

19

ZOEY MOVIE

NICK

3.7

770

20

LAW & ORDER: SVU

USA

3.6

609

21

IRON RING

BET

3.6

500

22

INCREDIBLES, THE

DISNEY

3.6

836

23

WCB: 5/3/08

HBO

3.5

652

24

STUART LITTLE 2

DISNEY

3.5

785

25

MOVIE OF THE WEEK

BET

3.4

659

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories
The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

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