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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Corynne Corbett named new ESSENCE magazine beauty director

(May 5, 2010) ESSENCE names Corynne L. Corbett as its new beauty director, it was announced today by editor-in-chief Angela Burt-Murray. In this new role, Corbett will be responsible for leading the beauty team and executing the overall beauty vision for the magazine—in addition to writing, assigning and editing articles.

Corbett is a veteran journalist who uses her 20 years of experience in fashion, beauty and lifestyle to create engaging and compelling content across a variety of media platforms. Before joining ESSENCE, she served as executive editor of Real Simple magazine, where she oversaw the coverage of fashion, beauty and food for the magazine. Prior to this, she also served as its beauty/wellness director. Previously, she spent 8 years in the beauty department for Elle. Early in her career she was also a regular contributor to ESSENCE for its beauty stories.

"Beauty is indigenous to the ESSENCE brand, and an absolute obsession to the ESSENCE audience," said Corbett. "From hair to make-up to skincare, I am looking forward to showing her all the ways in which we are uniquely beautiful."

“ESSENCE is ecstatic to have Corynne lead our beauty team,” said Burt-Murray. “We know that our readers will love her fresh insights as she strives to give our audience what they crave each month when it comes to meeting their beauty needs and desires.”

Corbett is also the founder and Chief Executive Officer of Chic Jones Media LLC, a company that builds communication and community between women. In May 2008 the company launched That Black Girl Site, which features Corbett’s own blog, That Black Girl Blogging. Corbett is a graduate of Pratt Institute. She is a member of the American Society of Magazine Editors and the National Association of Black Journalists.


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