Annual Edition "Buying Power of
Black America" report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That"s one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Susan Docherty as marketing VP after dropping black ad agencies
(May 5, 2010) General Motors today announced that Susan Docherty has
been removed as Vice President, U.S. Marketing to be replaced by Joel
Ewanick, effective May 24. Ewanick, 49, will report to Mark Reuss,
president, GM North America.
The shakeup comes after Docherty said in an
Automotive News interview that she was planning to put more emphasis
on targeting ethnic car buyers, but was giving the responsibility to
GM's general market agencies. "I think I can use my general-market
agency and make sure that the creative is specific," Docherty was quoted
GM ended it contracts with its African-American ad agencies at the end
of 2009. "The general-market agencies are handling African-American
creative for Chevy and Cadillac during this transition period," said GM
spokeswoman Ryndee Carney to Automotive News.
A statement from GM said that Docherty, 47, will be appointed to a new
position to be announced soon.
"Susan has been deeply involved in GM"s sales and marketing initiatives
for many years," Reuss said. "With her drive and focus, she has laid
the groundwork for solid plans and rejuvenated our agency relationships,
placing us in good stead for the future. We look forward to her
contribution across the business moving forward."
"Joel is highly regarded in industry and marketing circles and his track
record speaks for itself," said Reuss. "We are very pleased to have his
marketing acumen, creative leadership and energy at GM at this critical
As the single point for marketing, Ewanick will have responsibility for
improving the positioning of the Chevrolet, Buick, GMC and Cadillac
brands and consumer consideration of GM vehicles in the United States.
Most recently, he was vice president of marketing, chief marketing
officer for Nissan North America. Before joining Nissan in March,
Ewanick served as vice president of marketing for Hyundai Motor America.
During his three year tenure, Ewanick earned industry recognition as the
most impactful automotive marketer in America; Automotive News" 2009
Marketing All Star of the Year; Brandweek"s 2009 Marketer of the Year;
and Forbes" Chief Marketing Officer of the Year.