Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more
of their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News.
The report analyzes spending for black households in 2008 and finds that
Story continued... _________________
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
joins The Vox Collective as Vice President of Client Services and
5, 2010) Boutique advertising agency the vox collective announced
today that marketing communications maven Miriam Muley is joining the
firm as Vice President of Client Services and Strategy. The appointment
comes in a series of key executive decisions to expand the agency's
positioning and focus on emerging marketing priorities, including
multicultural marketing, digital and social strategies and media,
cause-related marketing, and branded content.
A former agency client of many years, Miriam brings a breadth of
experience in business planning, strategic marketing, as well as a
career specialization in marketing to women. Miriam also has extensive
experience developing next generation programs to engage a new emerging
majority, including the African-American, Hispanic and Asian segments.
"Miriam is a great addition to our team as we expand our strength and
focus in creating brand stories and programs inspired by a more
multicultural America, and a more connected global consumer and media
landscape. We will also leverage her extensive experience in engaging
women, indisputably the most important consumer segment,"
commented Roberto Ramos, President & CEO of the vox collective.
"I have worked with the vox for many years and have seen first-hand how
they are able to generate results through their strategic insights,
entrepreneurial drive and breakthrough creativity. I'm very excited to
be part of this team and I look forward to milestone projects and growth
with existing and future clients." said Miriam.
As part of an accomplished career Miriam was the former head of General
Motors' Center of Expertise on Diversity, driving multicultural and
global strategies for all the GM brands. She also served as General
Manager at Avon Products, Inc., where she was responsible for product
development, merchandising, advertising, promotion and research for
Women of Color, generating sales across cosmetics, fragrance, skin care,
toiletries, apparel fashions, and gift and decorative items. She is also
the author of "The 85% Niche -- The Power of Women of All Colors," and
holds an MBA in Marketing from Columbia University's Graduate School of
In addition to Miriam's appointment, the vox collective has also
promoted Carolina Dammert to Assistant Vice President. Carolina is
focused on driving client growth through marketing and media strategies,
and by managing the creative direction of the multiple forms of brand
statements the agency produces, including brand campaigns, grassroots
and public relations, branded content, and digital assets and campaigns
Two other agency additions come via the media planning and buying team.
Ana Aguilar joins the agency as media director. She comes to the agency
with extensive media, agency and client experience at companies such as
DIRECTV, Univision, and Starcom Mediavest. Supporting Ana is Rebecca
Zabal, Associate Media Director. Rebecca comes to the agency with media
experience at companies like The Walt Disney Company, The Sloan Group
The vox collective (www.thevoxcollective.com)
is an advertising and marketing agency fueled by creativity, innovation
and collaboration, and focused on emerging marketing priorities,
including multicultural, digital, and cause-related marketing. Agency
clients include Macy's, Bloomingdale's, Fifth Third Bank, The Office of
National Drug Control Policy, and Verizon Wireless among others.