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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Miriam Muley joins The Vox Collective as Vice President of Client Services and Strategy
 
(May 5, 2010) Boutique advertising agency the vox collective  announced today that marketing communications maven Miriam Muley is joining the firm as Vice President of Client Services and Strategy. The appointment comes in a series of key executive decisions to expand the agency's positioning and focus on emerging marketing priorities, including multicultural marketing, digital and social strategies and media, cause-related marketing, and branded content.  
 
A former agency client of many years, Miriam brings a breadth of experience in business planning, strategic marketing, as well as a career specialization in marketing to women. Miriam also has extensive experience developing next generation programs to engage a new emerging majority, including the African-American, Hispanic and Asian segments.  
 
"Miriam is a great addition to our team as we expand our strength and focus in creating brand stories and programs inspired by a more multicultural America, and a more connected global consumer and media landscape. We will also leverage her extensive experience in engaging women, indisputably the most important consumer segment,"
commented Roberto Ramos, President & CEO of the vox collective.

"I have worked with the vox for many years and have seen first-hand how they are able to generate results through their strategic insights, entrepreneurial drive and breakthrough creativity. I'm very excited to be part of this team and I look forward to milestone projects and growth with existing and future clients."
said Miriam.
 
As part of an accomplished career Miriam was the former head of General Motors' Center of Expertise on Diversity, driving multicultural and global strategies for all the GM brands. She also served as General Manager at Avon Products, Inc., where she was responsible for product development, merchandising, advertising, promotion and research for Women of Color, generating sales across cosmetics, fragrance, skin care, toiletries, apparel fashions, and gift and decorative items. She is also the author of "The 85% Niche -- The Power of Women of All Colors," and holds an MBA in Marketing from Columbia University's Graduate School of Business.  
 
In addition to Miriam's appointment, the vox collective has also promoted Carolina Dammert to Assistant Vice President. Carolina is focused on driving client growth through marketing and media strategies, and by managing the creative direction of the multiple forms of brand statements the agency produces, including brand campaigns, grassroots and public relations, branded content, and digital assets and campaigns among others.  
 
Two other agency additions come via the media planning and buying team. Ana Aguilar joins the agency as media director. She comes to the agency with extensive media, agency and client experience at companies such as DIRECTV, Univision, and Starcom Mediavest. Supporting Ana is Rebecca Zabal, Associate Media Director. Rebecca comes to the agency with media experience at companies like The Walt Disney Company, The Sloan Group and Mediacom.  
 
The vox collective (www.thevoxcollective.com) is an advertising and marketing agency fueled by creativity, innovation and collaboration, and focused on emerging marketing priorities, including multicultural, digital, and cause-related marketing. Agency clients include Macy's, Bloomingdale's, Fifth Third Bank, The Office of National Drug Control Policy, and Verizon Wireless among others.

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