Honorees named for 2008 Marketing to African Americans with Excellence Awards

(May 2, 2007) Target Market News today announced the recipients of the third annual Marketing to African Americans with Excellence (MAAX) Awards. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. The 2008 recipients are:

Advertising Executive of the Year: Don Coleman, Chairman and CEO of GlobalHue





Marketing Executive of the Year: Pamela El, Vice President of Marketing for State Farm Insurance



Media Executive of the Year: Robert Bogle, President of The Philadelphia Tribune




Research Executive of the Year: Ricardo Bates, Group Account Director of UniWorld Group



Public Relations Executive of the Year: Pat Tobin, President of Tobin & Associates




Lifetime Achievement Award: Chuck Morrison, Executive Vice President of UniWorld Group



Lifetime Achievement Award: William Lamar, Chief Marketing Officer (retired), McDonald’s USA




The honorees were selected from candidates recommended by the editors, writers and contributors of Target Market News. Each was considered on the basis of the longevity of their careers, their advocacy of American American marketing, and the professional accomplishments that distinguish them within the industry.

"We are especially honored to give well-deserved recognition to these professionals for being champions for the African American consumer market" said Target Market News president and publisher, Ken Smikle.

"Through their persistent pursuit of excellence, they have been influential in setting benchmarks for all those doing business with African American consumers," said Smikle "We encourage the entire industry to join us in celebrating our honorees for their unique accomplishments in elevating the fields of African American marketing and media."

Candidates were considered for recognition on the basis of being African American executives with distinctive careers, and who, throughout the course of their professional careers, have endeavored to promote greater understanding of, growth of, and sensitivity toward, the African American consumer market.

The honorees for the third annual MAAX Awards will be feted on June 30, 2008 at an awards dinner during the Ninth Annual MAAX Summit (formerly the Black Consumer Research and Advertising Summit).  The event, hosted by Target Market News at the Chicago Wyndham Hotel, is the industry's largest yearly gathering of African American marketing, media and research professionals.

The MAAX Summit presents the latest strategies, trends and findings in black consumer advertising, marketing and research. The two-day Summit will feature presentation from such leading as Arbitron, GlobalHue, Google, the Hunter-Miller Group, the Nielsen Company, Starcom MediaVest Group, and The Media Audit.

Target Market News, Inc. is the nation's leading authority on African American marketing, media and consumer research. Founded in 1988 by Ken Smikle, Target Market News distributes news and information on the latest developments in marketing and media through its website, www.targetmarketnews.com. The company publishes "Target Market News" magazine, the "The Buying Power of Black America," annual report, and also hosts The African American Magazine Summit.

For further information, visit www.targetmarketnews.com, or call Target Market News at 312-408-1881.


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