Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more
of their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News.
The report analyzes spending for black households in 2008 and finds that
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offer comment on Arbitron/PPM Coalition agreement From FMQB
(May 2, 2010) FCC Commissioners Michael Copps and Mignon Clyburn have
both released statements in response to Thursday's announcement of a
settlement between Arbitron and the PPM Coalition.
Copps wrote, "I am pleased at the announcement of a settlement of the
dispute between Arbitron and the Portable People Meter (PPM) Coalition.
This would appear to be a major step forward. How successful it will be
will depend, of course, on implementation of the terms of agreement. It
was obvious that the Arbitron PPM was not fully representing minority
audience count, to the commercial disadvantage of minority radio
He added, "I look forward to learning more about the details of both the
agreement itself and the implementation phase. Meanwhile, I am
encouraged that the parties have been able to bring us this far. And I
am especially grateful for the leadership of Representative Edolphus
'Ed' Towns, Chairman of the House Committee on Oversight and Government
Reform in moving this issue forward."
Clyburn said in her statement, "For many months now, I have expressed my
displeasure about the way in which Arbitron was employing its Portable
People Meter (PPM) technology. Both the Media Rating Council (MRC) and
the PPM Coalition registered serious and detailed concerns about, among
other things, Arbitron’s commitment to obtaining a truly representative
sample. The evidence presented suggests that the PPM was having a
disproportionally negative impact on urban radio stations that primarily
serve minority communities. If Arbitron failed to take action to upgrade
its methodology, it was likely that the faint diversity that currently
exists on radio would be further undermined."
"Fortunately, due in large part to the leadership of Representative
Edolphus 'Ed' Towns, Chairman of the House Committee on Oversight and
Government Reform, Arbitron recently engaged in constructive discussions
with the MRC and the PPM Coalition to address these important concerns.
Over the last few months in particular, the parties worked together to
develop a framework that would ensure more accurate counting of minority
listeners in order to truly bring the apparent technical advantages of
the PPM system to fruition."
She concluded, "While I do have some general structural concerns about
the voluntary nature of the MRC’s process, I am nonetheless heartened
that the parties have negotiated a solution without formal governmental
action. I will continue to stay engaged with the parties as they
implement their agreement to ensure that all radio stations and
listeners receive the promised benefits of the PPM system."