15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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FCC Commissioners offer comment on Arbitron/PPM Coalition agreement  
(May 2, 2010) FCC Commissioners Michael Copps and Mignon Clyburn have both released statements in response to Thursday's announcement of a settlement between Arbitron and the PPM Coalition.
Copps wrote, "I am pleased at the announcement of a settlement of the dispute between Arbitron and the Portable People Meter (PPM) Coalition. This would appear to be a major step forward. How successful it will be will depend, of course, on implementation of the terms of agreement. It was obvious that the Arbitron PPM was not fully representing minority audience count, to the commercial disadvantage of minority radio broadcasters."
He added, "I look forward to learning more about the details of both the agreement itself and the implementation phase.  Meanwhile, I am encouraged that the parties have been able to bring us this far. And I am especially grateful for the leadership of Representative Edolphus 'Ed' Towns, Chairman of the House Committee on Oversight and Government Reform in moving this issue forward."
Clyburn said in her statement, "For many months now, I have expressed my displeasure about the way in which Arbitron was employing its Portable People Meter (PPM) technology. Both the Media Rating Council (MRC) and the PPM Coalition registered serious and detailed concerns about, among other things, Arbitron’s commitment to obtaining a truly representative sample. The evidence presented suggests that the PPM was having a disproportionally negative impact on urban radio stations that primarily serve minority communities. If Arbitron failed to take action to upgrade its methodology, it was likely that the faint diversity that currently exists on radio would be further undermined."
"Fortunately, due in large part to the leadership of Representative Edolphus 'Ed' Towns, Chairman of the House Committee on Oversight and Government Reform, Arbitron recently engaged in constructive discussions with the MRC and the PPM Coalition to address these important concerns. Over the last few months in particular, the parties worked together to develop a framework that would ensure more accurate counting of minority listeners in order to truly bring the apparent technical advantages of the PPM system to fruition."
She concluded, "While I do have some general structural concerns about the voluntary nature of the MRC’s process, I am nonetheless heartened that the parties have negotiated a solution without formal governmental action. I will continue to stay engaged with the parties as they implement their agreement to ensure that all radio stations and listeners receive the promised benefits of the PPM system."

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