GlobalHue ranks 29th in Advertising Age’s 2006 agency special report

(May 2, 2007) GlobalHue holds its own against general market agencies, according to Advertising Age’s 2006 Special Agency Report (April 30, 2007) that ranks the company 29th among more than 400 agencies reviewed based on U.S. revenue from traditional advertising in 2006.  As the nation’s largest minority-owned, full-service agency, GlobalHue has grown 17 percent in the past year.

The agency also received first and second place among African-American and Hispanic multicultural agencies, respectively, in the Special Agency Report.  Advertising Age produces the Special Agency Report each year to rank the nation’s advertising, marketing and media agencies. 

“GlobalHue’s 17 percent growth is a result of our talent, organic and new client opportunities and an increased recognition by companies to better appreciate the buying power of the multicultural market,” said Don Coleman (above), President and CEO of GlobalHue.  “Our ranking in Advertising Age’s report emphasizes multicultural talent and the vital skills to be able to compete in any arena.”

GlobalHue, the nation’s largest minority-owned, full-service multicultural communications agency, provides market expertise to clients who want to reach African-American, Hispanic and Asian American urban and youth consumers. The agency has offices in Detroit (Southfield), New York and Los Angeles. Its 220 employees handle advertising, events and promotions, and public relations for several clients including DaimlerChrysler, Verizon Wireless, the U.S. Navy, American Airlines, Wal-Mart and the Bermuda Department of Tourism. For more information, visit www.globalhue.com 


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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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