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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Call for entries issued for the American Ad Federation's 2010 Mosaic Awards

(May 3, 2010) The American Advertising Federation has issued a call for entries for the 2010 Mosaic Awards. The program is an annual initiative that recognizes successful integrated multicultural marketing and diversity efforts that demonstrate the spirit of AAF's Mosaic Principles and Practical Guidelines.
 
The Mosaic Awards acknowledge those companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. This year the AAF has introduced a new category and is considering entries within the following seven categories:
 
- Workforce Diversity
- Multiethnic Talent in Advertising
- Multiethnic Ad Campaign
- Multiethnic Media Usage
- Multiethnic Supplier Partner
- Multiethnic Student Diversity Programs
- Multiethnic Interactive Media

Click here to download the printable 2010 Entry Kit or enter online. Entries are due to The AAF Headquarters by Friday, June 18 by 5 p.m. EST.
 
Mosaic Award recipients will be honored at the 2010 Diversity Achievement and Mosaic Awards & Forum on Sept. 29 at the New York Athletic Club. The Mosaic Awards are held in conjunction with AAF's District Two Diversity Achievement Awards during Advertising Week in New York.


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