Target Market
News Presents The Ninth Annual
Black Consumer Research &
Advertising Summit - June 30th - July 1st
Learn the latest
trends in Research, Ad Spending, Media and Internet Usage, and Consumer
Behavior Presentations from Arbitron, Google, GlobalHue, Nielsen, Starcom
MediaVest Group, U.S. Census Bureau and more Register Before
May 2nd
& Save $100! Click Here for More
ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
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2008 by Target Market News Inc. All rights reserved
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Cable TV
Ratings for Week of April 21 - 27
'Payne' shares the cable spotlight with cable fans' love of NBA Playoffs
(April
29, 2008) What's the other competition on TV that is as popular with
black households as "American Idol?" The NBA Playoffs are back and the
games are averaging 20 percent above the number of black viewers for the
same period last year.
Tyler Perry's "House of Payne," which is about to mark its first
anniversary, still has a solid command over the No.1 and 2 positions on
the top 25 cable shows chart.
TNT, home for most of the NBA games, was the most watched cable network
during the last week of April, with eight shows on the chart. TBS had
four, followed by a three-way tie for third between BET, ESPN and USA
which had three each.
The total number of viewers for all of the top 25 cable shows, according
to the Nielsen Company, was 29.4 million, which represents an increase of
22 percent over the previous week.
Hear presentations from: Arbitron
GlobalHue
Google
Nia Enterprises
Nielsen
Starcom MediaVest
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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A TARGET MARKET NEWS
PUBLICATION
_________________________
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
