15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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BET Networks seeking candidates for Director of Corporate Market Research
(April 28, 2010) BET Networks has an immediate opening for a Director of Corporate Market Research to be based in Washington, DC or New York City at BET Networks. Those interested and qualified for the position should direct inquiries to:

Michelle Bailey
Vice-President, Corporate Market Research
BET Networks
235 W Street NE
Washington, DC 20018
T. 202-608-2367 / F. 202-608-2449

Position Summary:
The Director of Corporate Market Research will provide analytical and managerial support to BET Networks (BETN) Corporate Market Research staff in Washington, DC & New York City. The Director will be responsible for analyzing Nielsen Media Research data to further understand BETN audiences and competitive influences that impact BET programming (including development, scheduling and acquisitions) and marketing. The Senior Director will report to the Vice President Corporate Market Research and will be responsible for the following:

- Partnering with internal clients, utilizing audience data and trend analyses to inform, support and further enhance the Marketing, Programming and Development efforts of   BET Networks.

- Developing unique and thorough analyses to positively position BET Networks in the context of the competitive media landscape utilizing ratings research.

- Providing leadership and direction on various Custom Research projects using Nielsen Media Research data.

- Supporting ongoing Ratings Estimates Modeling initiatives.

- Managing daily ratings report responsibilities.

- Collaborating in the creation of market positioning, presentations and other materials that showcase the value of the BET Networks brand.

- Partnering on the development and communication of internal market research intelligence reports as the expert on the African-American Television viewing audience.

- Cultivating general knowledge of BET Networks Television brands: BET, CENTRIC & BET International.

Job Requirements/Qualifications:
- 3-5 years experience in Programming Research/ Market Research and strong Ratings Analysis experience is essential.

- Strong analytical and numerical skills are required, with a proven ability to interpret analysis.

- Background in financial analysis and modeling is a plus.

- Proficiency in  Nielsen Media Research databases (StarTrak, Galaxy Explorer, MarketBreaks, NPower, etc.)

- Must have a solid working knowledge of television and a strong interest in television research.

- Experience in and understanding consumer behavior; strong interest in pop-culture, and African-American trends is ideal.

- Detail-oriented w/ the ability to work under pressure, handle multiple projects and meet deadlines.

- Excellent communication skills both written and oral.

- Possess initiative, professionalism, enthusiasm, and the ability to work both autonomously and as team player.

- Operate with a bias toward action and a sense of urgency.
- Possess strong organizational skills and the ability to manage competing priorities.
- Proficiency in Microsoft Word, Excel and PowerPoint.

∙ BS/BA in Business Administration or liberal arts, MBA or MA in a related field is a plus.

Company Background:
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA) (NYSE: VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.  The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global.
BET Networks is an EOE- Equal Opportunity Employer

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