Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
Story continued... _________________
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
'My Black Is Beautiful' TV series returns to BET Networks May 2 (April
29, 2010) Procter & Gamble today announced its successful My Black Is
Beautiful television series will return to BET Networks for a second
season beginning May 2, 2010. Airing on Sundays at 1:00 P.M. ET, the
show is an extension of P&G's My Black Is Beautiful campaign to
celebrate Black beauty and uplift the images of African-American women.
My Black Is Beautiful is an interactive and informative series that
celebrates the unique and dynamic qualities of the African-American
woman. Hosted by actress Tasha Smith, singer Leela James,
actress/comedian Kim Coles and television personality Alesha Renee, this
six-episode, half-hour show will present a national forum for Black
women to talk about their most important beauty, health and
quality-of-life issues. It also will provide advice and tips on fitness,
health and wellness as well as fashion and pop culture trends.
"P&G is proud to bring 'My Black Is Beautiful' back to BET Networks for
a second season," said Kisha Mitchell Williams, P&G Multicultural Brand
Manager. "My Black Is Beautiful is bigger, bolder and packed with more
information designed to inspire Black women and promote healthy self
images. In our second season on BET, we tackle topics that enhance,
enlighten and entertain women."
The inaugural episode of this season's My Black Is Beautiful will pay
homage to fashion and style icons as well as honor the 30th anniversary
of the Black Barbie.
Later in the season, the My Black Is Beautiful show teams with African-Ancestry.com
to help a new mother trace her roots to Africa and provides a makeover
based on her ancestry results; Project Runway finalist Kara Saun helps
an aspiring designer realize her fashion dream; fitness expert Jeanette
Jenkins demonstrates five easy exercises viewers can do at home or when
traveling; and Cookie Johnson showcases her CJ by Cookie Johnson Jeans
"We are once again happy to partner with Procter & Gamble to bring the
My Black Is Beautiful movement and program to women through programming
on BET Networks," said Alvin Bowles, Senior Vice President of Brand
Solutions, BET Networks. "This season, our audiences can look forward to
a phenomenal line-up of My Black Is Beautiful experts, celebrities and
style icons who speak candidly and straight from the heart on a variety
of issues that concern women of color."
Segments of the six shows were taped on location during My Black Is
Beautiful Live stops in Atlanta, GA; Washington, D.C., and Los Angeles.
During the 2010 My Black Is Beautiful campaign, attendees were treated
to makeovers, seminars, panel discussions and contests that provided the
opportunity to express "Why My Black Is Beautiful."
The My Black Is Beautiful campaign, created by a group of
African-American women at P&G in 2006, aims to ignite and support a
sustained national conversation by, for and about black women. The
integrated, multi-brand initiative is supported by Crest Pro-Health™,
Pantene Pro-V Relaxed & Natural, Cover Girl Queen Collection,
OlayDefinity, Always and Tampax and Beautiful Collection.
The My Black Is Beautiful TV series is executive produced by Douglass
Ross, Kathleen French, Kim Swann and BET Networks. For up-to-the-minute
information, footage and photos on the My Black Is Beautiful TV series,
About My Black is Beautiful
Procter & Gamble's My Black Is Beautiful program was created to
celebrate African-American beauty and to encourage black women and young
girls to define and promote their own beauty standard. One of the goals
of the My Black Is Beautiful initiative is to inspire and encourage
future generations to adopt a new mindset for viewing themselves and
uplift the way African-Americans are portrayed in society. The
integrated, multi-brand initiative is supported by Crest Pro-Health,
Pantene, Cover Girl Queen Collection, Olay Definity, Always and Tampax.
Go to Target Market News homepage