Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more
of their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News.
The report analyzes spending for black households in 2008 and finds that
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228 S. Wabash Ave.
Chicago, IL 60604
No.1 African-American advertising agency by Advertising Age
(April 28, 2010) In its Agency Report 2010 published on April 25,
Advertising Age ranks multicultural advertising agency GlobalHue as the
No.1 African-American agency and the No.3 Hispanic agency for 2009.
While this is the second consecutive year that GlobalHue has placed
first in African-American, the agency's third place in Hispanic is new,
up from fourth place in 2008.
"We are honored to have achieved this position of industry leadership
through strong partnerships with some of the nation's leading brands,"
says Donald Coleman, founder and CEO of GlobalHue. "When
African-American and Hispanic segments are combined, GlobalHue is the
largest US multicultural agency. As multicultural audiences increasingly
define all of America, our understanding of African-Americans and
Hispanics' evolving self-identification means GlobalHue is poised to
continue its growth even more significantly in years to come."
GlobalHue ( www.globalhue.com ) is a full-service marketing
communications agency with total market and cultural expertise. The
agency handles total market for Jeep, MGM Grand Detroit and the Bermuda
Department of Tourism and for decades has been acknowledged for its
multicultural advertising leadership. Most recently GlobalHue was
recognized as the "Multicultural Advertising Agency of the Decade" by
Adweek. The agency has four divisions that together provide clients with
a flexible approach to marketing to ethnic-specific segments and the
total market: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian;
and GlobalHue Next.
GlobalHue offices in Detroit (Southfield), New York and Los Angeles are
complemented by satellite offices in other key markets. Together the
agencies have more than 390 employees who handle full-service marketing,
advertising, media planning and buying, digital, events and promotions,
and public relations for many clients. In 2009, GlobalHue's capitalized
billings were $833.7 million. GlobalHue boasts several blue-chip
clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy,
Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand
Detroit and Subway. To learn more, visit the company's web site at