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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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GlobalHue ranked No.1 African-American advertising agency by Advertising Age

(April 28, 2010) In its Agency Report 2010 published on April 25, Advertising Age ranks multicultural advertising agency GlobalHue as the No.1 African-American agency and the No.3 Hispanic agency for 2009.

While this is the second consecutive year that GlobalHue has placed first in African-American, the agency's third place in Hispanic is new, up from fourth place in 2008.

"We are honored to have achieved this position of industry leadership through strong partnerships with some of the nation's leading brands," says Donald Coleman, founder and CEO of GlobalHue. "When African-American and Hispanic segments are combined, GlobalHue is the largest US multicultural agency. As multicultural audiences increasingly define all of America, our understanding of African-Americans and Hispanics' evolving self-identification means GlobalHue is poised to continue its growth even more significantly in years to come."

GlobalHue ( www.globalhue.com ) is a full-service marketing communications agency with total market and cultural expertise. The agency handles total market for Jeep, MGM Grand Detroit and the Bermuda Department of Tourism and for decades has been acknowledged for its multicultural advertising leadership. Most recently GlobalHue was recognized as the "Multicultural Advertising Agency of the Decade" by Adweek. The agency has four divisions that together provide clients with a flexible approach to marketing to ethnic-specific segments and the total market: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next.

GlobalHue offices in Detroit (Southfield), New York and Los Angeles are complemented by satellite offices in other key markets. Together the agencies have more than 390 employees who handle full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2009, GlobalHue's capitalized billings were $833.7 million. GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway. To learn more, visit the company's web site at www.globalhue.com.


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