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P&G
solicits advice from consumers on pulling ads from MTV, BET By Linda Haugsted
Multichannel News (April 28, 2008) One of the nation's largest advertisers, Procter &
Gamble, is soliciting input from consumers whether it should continue
advertising on MTV and BET.
The packaged-goods company is taking calls at an 800 number. Once dialed,
callers are advised they have two choice regarding advertising on the two
cable networks: press one if they want P&G to make changes in its
advertising, or press two to indicate support for continued advertising on
the networks. Input will be forwarded to the proper P&G executives, the
recording indicates.
P&G is being criticized by Enough is Enough, an advocacy group partnering
with the Parents Television Council, which released a report on April 10
asserting that shows on the network are "bombarding" youth with music
videos larded with sex, violence and profanity. PTC singles out BET's Rap
City and 106 & Park, and MTV's Sucker Free for its toughest criticism. The
group, in its study, alleges these music video shows depict sex, violence
or other profane images on average every 38 seconds.
Enough is Enough was formed last September to fight images on television
that objectify women as sex objects, promote stereotypes of minorities as
thugs and drug dealers and depict other negative images. The group has
also criticized Procter & Gamble, labeling the corporation as hypocritical
for promoting a marketing effort called "My Black is Beautiful," which
affirms the inner and outer beauty of African American women while it
advertises on the targeted music video shows.
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14th
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Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
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According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
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The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
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A TARGET MARKET NEWS
PUBLICATION
_________________________
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
