Colgate launches online Mother’s Day promotion with gospel duo Mary Mary

Colgate launches online Mother's Day promotion with gospel duo Mary Mary

(April 25, 2008) Colgate Palmolive has announced plans for a unique Mother's Day online promotion featuring the music of Grammy award-winning Gospel duo, Mary Mary. By participating in the "Send Her A Colgate Smile!" promotion, consumers can honor the "mothers" in their lives with a musical E-card featuring a verse from A Mother's Smile -- an inspirational Mother's Day tribute song written and performed by Mary Mary exclusively for Colgate-Palmolive.

The E-cards can be previewed and downloaded free of charge at www.colgate.com/mothersday.

The full song can be downloaded by the first 50,000 people entering two UPC codes from participating Colgate-Palmolive products beginning April 24th, 2008. The "Send Her A Colgate Smile!" musical E-card promotion concludes May 13, 2008.

Historically, women who fill the role of "mother" have been at the core of the African American experience. Many African Americans have various women in their lives acting in a "motherly" way: their biological mother, stepmother, grandmother, godmother, church mother, and aunts that are more like mothers. The "Send Her A Colgate Smile!" Mother's Day promotion is designed to give African American consumers a rich, interactive online experience, while allowing them to pay special tribute to their "mothers" with this one-of-kind musical E-card.

"Colgate-Palmolive is excited to partner with Mary Mary to offer African American consumers this opportunity to continue the longstanding tradition of recognizing the great women in their lives "said Cheryl Stallworth-Hooper, Vice President/General Manager MultiCultural Marketing, Colgate-Palmolive. "We're offering an innovative way to spread smiles this Mother's Day through the power of music and the Internet."

Consumers can select from two versions of the "Send Her A Colgate Smile!" E-Card and include personal messages. UPC codes required to download the full version of Mary Mary's Mother's Day tribute song, A Mother's Smile, can be found on Colgate Palmolive products such as Colgate toothpaste, Palmolive dishwashing liquid, Softsoap brand body wash and more.

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Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	Colgate launches online Mother's Day promotion with gospel duo Mary Mary (April 25, 2008) Colgate Palmolive has announced plans for a unique Mother's Day online promotion featuring the music of Grammy award-winning Gospel duo, Mary Mary. By participating in the "Send Her A Colgate Smile!" promotion, consumers can honor the "mothers" in their lives with a musical E-card featuring a verse from A Mother's Smile -- an inspirational Mother's Day tribute song written and performed by Mary Mary exclusively for Colgate-Palmolive. The E-cards can be previewed and downloaded free of charge at www.colgate.com/mothersday. The full song can be downloaded by the first 50,000 people entering two UPC codes from participating Colgate-Palmolive products beginning April 24th, 2008. The "Send Her A Colgate Smile!" musical E-card promotion concludes May 13, 2008. Historically, women who fill the role of "mother" have been at the core of the African American experience. Many African Americans have various women in their lives acting in a "motherly" way: their biological mother, stepmother, grandmother, godmother, church mother, and aunts that are more like mothers. The "Send Her A Colgate Smile!" Mother's Day promotion is designed to give African American consumers a rich, interactive online experience, while allowing them to pay special tribute to their "mothers" with this one-of-kind musical E-card. "Colgate-Palmolive is excited to partner with Mary Mary to offer African American consumers this opportunity to continue the longstanding tradition of recognizing the great women in their lives "said Cheryl Stallworth-Hooper, Vice President/General Manager MultiCultural Marketing, Colgate-Palmolive. "We're offering an innovative way to spread smiles this Mother's Day through the power of music and the Internet." Consumers can select from two versions of the "Send Her A Colgate Smile!" E-Card and include personal messages. UPC codes required to download the full version of Mary Mary's Mother's Day tribute song, A Mother's Smile, can be found on Colgate Palmolive products such as Colgate toothpaste, Palmolive dishwashing liquid, Softsoap brand body wash and more. Go to Target Market News homepage	Early Discount Extended - Save $100 Hear presentations from: Arbitron GlobalHue Google Nia Enterprises Nielsen Starcom MediaVest Target Market News The Media Audit U.S. Census Bureau ...and many more! 14th Edition Now Available! Latest Buying Power report shows spending up in major categories The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income. 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