OwensMorris named PR, engagement marketing agency for Luster Products

(April 23, 2008) OwensMorris Communications, a rapidly growing full-service marketing communications agency, has been named public relations and engagement marketing agency of record for Luster Products, Incorporated, the respected maker of personal care products.

Headquartered in Chicago, IL, OwensMorris Communications employs strategic thinking, creativity and a firm grasp of the nuances of the African American marketplace to expertly serve the needs of its expanding list of clients including TV One, ExxonMobil, the Orlando Convention & Visitors Bureau and Ebony magazine.

"OwensMorris has a stellar reputation for developing and executing effective communication strategies that are based on keen insight into African American consumers," said Jory Luster, president of Luster Products. "We anticipate our relationship with OwensMorris will help us solidify our leadership position in the personal care industry and create more awareness of Luster Products' brand news and involvement in the community."

Luster Products' existing brands such as Pink(R), PCJ(R), S-Curl(R) and Designer Touch(R) have been a regular part of African Americans' hair care regimen for decades. Luster has recently expanded its already broad presence in the ethnic hair care market by introducing new product lines including Renutrients and Pink ShortLooks, two market innovations.

A responsible and charitable corporate citizen, Luster Products is heavily involved in community and philanthropic endeavors. Its signature event, the Black Heritage Annual Golf Outing, attracts hundred of business and community leaders and raises funds for Luster's Black Heritage Foundation. Proceeds from the event benefit the American Cancer Society and the Haley Foundation, a scholarship foundation committed to developing the potential of youth through education, scholarship and leadership skills programs.

"We are absolutely thrilled about working with Luster, the oldest ethnic hair care products company in Chicago and one of the nation's largest," said Faith Morris, president of OwensMorris Communications. "The Luster brand is one that ethnic consumers are familiar with. They trust it. We are looking forward to enhancing Luster's marketing mix to capitalize on the loyalty of its customers and increasing its brand awareness. The possibilities are really exciting."

Luster Products, Inc. has served the needs of African American families through its premium personal care products as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 400 people worldwide. The company's products are sold nationally and internationally through a dynamic sales force and numerous retail outlets. Luster Products' main facility -- corporate offices, plant and warehouse -- is situated on 17 acres in Chicago's Stockyard Industrial Park. An aerosol production plant is located in suburban Blue Island, Illinois. The company also has branch offices in London and South Africa.

OwensMorris Communications is a full-service marketing communications agency dedicated to providing strategic marketing services to marketers desiring to reach the African American consumer market. The agency combines the more than 40 years of experience of its founders into a single uniquely multi-faceted company.


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