Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
Story continued... _________________
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Magazine launches nationally with a make over of JonesMag.com site
(April 26, 2010) JONES Magazine is pleased to announce its official
national launch. In addition to the launch of the magazine, the newly
redesigned website JONESMAG.com has gone live, providing readers an
interactive 360 degree experience.
JONES Magazine initially launched as a regional publication in 2005
under the creative direction of founder and Editor-in-Chief Tracey
Ferguson. "The magazine appeals to stylish and chic multicultural women
and serves as a premier shopping guide," shares Ferguson, who is
thrilled about JONES becoming a national brand. From fashion to food to
distinctive travel destinations to the best in home design, JONES is the
go-to guide for a sophisticated consumer.
Recognizing the success and increased demand for JONES Magazine among
women outside of the Houston area, founder Tracey Ferguson teamed up
with famed attorney and publisher L. Londell McMillan of The NorthStar
Group, who furthered Ferguson's dream by taking JONES to national
prominence. The national premiere issue, now available in-stores and on
newsstands nationwide features supermodel Veronica Webb on the cover.
"JONES is a fresh and exciting women's brand across TV, web, and print.
It speaks to today's fashionably-forward women who know what they want.
I'm thrilled to kick-off the national premiere issue of the magazine as
its cover model," says Webb.
With the first national issue of JONES Magazine hitting newsstands, it
was only fitting to revamp the complementing website and further expand
the reach of JONES. "JONESMAG.com targets savvy African-American and
multicultural women who aspire to live or are living a fashion-forward
lifestyle. We are setting the tone for what is hot now and what will be
on trend in a 360 degree experience from print to online," says Qianna
Smith, JONESMAG.com Managing Editor.
The site provides the type of personalized experience and content that
appeals to this audience, with expert advice and commentary on hair,
beauty and fashion, as well as useful information on shopping, travel
and events. JONESMAG.com engages the reader through a customized
shopping experience, articles, commentaries, photo galleries, video and
blogs. From reviews of new and exclusive travel destinations to candid
interviews with fashion's elite, JONESMAG.com will provide readers with
editorial features that address their lifestyle. "We have designed a
truly unique destination with content that offers the reader not only
information, but a glamorous place of escape with each visit," says
Additional highlights from the site include a "What's Haute" Shopping
Guide, which will not only inform women of the hottest trends but, more
importantly, enable readers to instantly purchase these hand-picked
must-have items. The site will also give readers an exclusive glimpse
into the making of the magazine with behind-the-scenes video content,
backstage photos and outtakes, and insider interviews. In addition,
readers will be privy to the advice of noteworthy guest bloggers such as
Beverly Johnson, the first African-American supermodel to grace the
cover of Vogue, and Eugena Washington, finalist from season 7 of
"America's Next Top Model."
About JONES Magazine
JONES is a national luxury lifestyle publication. The mission of JONES
is to serve as the premier luxury shopping and lifestyle resource for
African-American and multicultural women. Since 2005, JONES magazine has
catered to fashion enthusiasts who share a penchant for whatís hot, new
and yet-to-be discovered. From fashion to food to distinctive travel
destinations to the best in home design, JONES is the go-to guide for a
sophisticated consumer in print and online.
JONESMAG.com is the ultimate online insiderís shopping guide for women
who know better. Our revamped website serves as the No. 1 destination
for multicultural women to gain experiences that will push their look
and fashion-forward lifestyle to the next level. Get your daily dose of
fashion, beauty, shopping, events and travel advice tailored just for
you at JONESMAG.com.