Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Noir Media Group forms alliance to launch NOIRwoman Ad Network
(April 25, 2011) Noir Media Group LTD has developed an alliance with
Vertical Market Ad Solutions to launch NOIRwoman Ad Network, an
advertising network and lifestyle network for African American women.
NOIRwoman Ad Network is a fully functional advertising platform allowing
advertisers and publishers to purchase advertising space and monitor
campaigns within our network of high quality websites targeted at the
Affluent African American female consumer.
"Teaming up with Vertical Market Ad Solutions allows the company the
opportunity to own a platform and build a strong online presence and
brand suitable for a modern day publishing company," says CEO Dee
Daniels. "The alliance allows us the freedom to focus on growth while
Vertical Market Ad Solutions handles technology functions of the
"Dee Daniels is a smart and savvy business woman that has remained
committed to her Noirwoman brand, first as a print publication and later
having the vision to foresee the opportunity to serve a niche market
online. We are excited about the venture," says Vertical Market Ad
Solutions CEO Andrew Nester.
NOIRwoman's original website will continue to serve as the flagship site
providing original lifestyle content articles on fashion, beauty,
celebrity, business, foods and politics. The site will also feature some
aggregated content from featured publishing partners.
NOIRwoman, headquartered in Chicago, launched as a print publication in
2004 featuring present first lady Michelle Obama on its premiere issue.
In 2008 a partnership was formed with the Chicago Sun Times launched
where it was featured as a monthly lifestyle publication insert for
African American women. Later the company selected to go digital with
the publication to serve a growing online segment of women.
Although the Internet continues to grow at a rapid pace, there are fewer
relevant online properties that reflect the culture and style of African
American women. "African American women control over $400 billion in
buying power which is over 60% of the total African American buying
power of $849 billion," according to the Selig Center of Economic Growth
CEO/Publisher Dee Daniels' background includes print, broadcast and
television media. She began her career in Charleston WV as an on air
radio host and news reporter. Later she returned home to Chicago where
she worked at WJPC radio station owned by one of her mentors the late
John H. Johnson. In addition, Dee hosted a sports show on Sports Channel
and later worked as a news reporter for Chicago Tribune News service and
Liberty Suburban News.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...