Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Polk: Growth of 2010 black car buying market 10 times greater than
Toyota was top brand with African-Americans (April 26, 2011)
Toyota led all automotive brands among new vehicle purchases by
African-Americans in 2010, according to Polk. Total new vehicle
registrations among this audience reached 641,090, an increase of 11.5
percent over 2009 -- and represented 7.4 percent of all new vehicle
registrations in 2010. Furthermore, the African-American market volume
increase was 68.6 percent greater than the non-ethnic market increase of
"With the U.S. population growing faster in the African-American segment
than others, there's a significant opportunity for automotive
manufacturers and dealers to begin to align marketing initiatives toward
this specific audience," said Marc Bland, product strategist at Polk.
"Those companies that are ahead of the curve, like Toyota, are already
reaping the rewards."
Brand Performance among African-Americans
The top five brands account for 60 percent of the African-American
market, each with more than 10 percent share. Ford and Chevrolet joined
Toyota to round out the top three.
The complete top 10 is as follows:
Percentage of African-
African-American Market Growth Leaders
Buick, Hyundai, Kia, Cadillac, GMC and Infiniti are doing extremely well
with the African-American market. With the exception of Cadillac, all
grew faster in 2010 within the African-American market than overall.
Percentage change in
African-American market vs. 2009
increased its registrations in the African-American market by 72.2
percent in 2010, and Hyundai was up 53.2 percent over 2009 with this
Acura, Land Rover, Mercedes and BMW are not growing their share of the
African-American market as fast as the overall market. These brands
have significant opportunity to connect more with this audience and grow
their share of the market by attracting more affluent African-Americans
to their brands.
The U.S. Census Bureau projects that the African-American population
will grow 12 percent by 2020 and nearly 25 percent from current levels
in 2030. If manufacturers do not establish themselves with these
critical ethnic audiences now, significant growth opportunities with
these influential and critical groups will be missed.
Polk works with manufacturers to help them analyze potential market
opportunities and partners with dealers, advertising and digital
agencies to create strategies for reaching the growing African-American
Polk is the premier provider of automotive information and marketing
solutions. The organization collects and interprets global data, and
provides extensive automotive business expertise to help customers
understand their market position, identify trends, build brand loyalty,
conquest new business and gain a competitive advantage.
Polk helps automotive manufacturers and dealers, automotive aftermarket
companies, finance and insurance companies, advertising agencies, media
companies, consulting organizations, government agencies and market
research firms make good business decisions. A privately held global
Polk is based in Southfield, Michigan with operations in Australia,
Canada, China, France, Germany, Japan, South Korea, Spain, the United
Kingdom and the United States. For more information, please visit
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...