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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Sahara Media details growth, reveals social media plans for Honeymag.com

(April 24, 2010) In a recent letter sent to shareholders, Sahara Media Holdings CEO, Philmore Anderson IV, revealed some of the company's near-term strategies for Honey Magazine and its other properties, and also shared information on Sahara's growth during the past year.

In 2008 Sahara received a capital investment from John Thomas Financial in order to develop, as Anderson writes in the update, "a powerful, online brand for the iconic Honey Magazine, and to launch the first social network targeting a primarily multicultural audience. Since this funding, we have delivered on both."

 Anderson also reported these developments for Honeymag.com:

- Overall traffic more than quadrupled versus one year ago
- 50% and 35% growth in daily unique visits and pageviews respectively since the end of 2009
- 35% increase in average time spent on Honeymag.com since January 2010
- Advertising relationships established with Alberto Culver, Procter & Gamble (Cover Girl) and Toyota

The shareholder update states that during the third quarter of 2010, Sahara Media "will take social networking to the next level with the launch of YouBlast.com. This innovative service will offer patent-pending technology for social publishing and networking capabilities, allowing users to publish and share digital content about their lives like never before."

"Our focus will be monetizing our critical traffic mass through YouBlast's social networking utility," writes Anderson. "This ‘disruptive' technology will offer product services that provide a revenue model that includes extra bandwidth, digital storage space via an affordable monthly subscription model, embedded advertising opportunities and transaction fees generated by an e-commerce component."

The company also reported that it has extended its financial banking agreement with John Thomas Financial.

Sahara Media Holdings, Inc., through its subsidiary, Sahara Media, Inc., operates Honeymag.com, an online magazine, and is focused on developing innovative open platforms that can attract users, advertisers, developers and publishers. It also owns a database of approximately 4.2 million names in the 18 to 49 urban demographic. Sahara Media primarily focuses on selling advertisements from its online magazine and social network Web sites; licensing its database; and offering direct marketing and customer relationship management services. The company was founded in 2005 by Philmore Anderson IV, a former music and brand executive, and is based in New York, New York.


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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