taps GMMB, SS&K ad agencies for presidential primary effort
Ira Teinowitz and
AdAge.com (April 25, 2007) Illinois Sen. Barack Obama's presidential campaign
has enlisted Omnicom Group's GMMB and independent SS&K. The agencies will
work with AKP Media's David Axelrod, who is the campaign's chief media
The campaign announced the hirings yesterday. Jim Margolis, a partner at
GMMB and a veteran Democratic media strategist, will consult on media and
strategic efforts. The agency is also handling media buying for the
campaign. GMMB, based in Washington, has traditionally been the biggest
of the Democratic Party's media-buying agencies and handled buying for
Sen. John Kerry's presidential campaign.
Courting young voters
SS&K, a New York agency that counts Delta Air Lines among its clients, is
going to advise "on non-traditional media and outreach and mobilization of
young voters," said Bill Burton, an campaign spokesman for Mr. Obama.
He also said Mr. Axelrod and his Chicago agency will also help produce
spots. Mr. Axelrod, a former Chicago Tribune reporter who switched to
political consulting, has produced numerous ads for Democratic candidates
for the party's committees and is a close friend of Mr. Obama. He was a
consultant for former North Carolina Sen. John Edwards in the last
Mr. Margolis, besides handling a number of gubernatorial and senatorial
campaigns, produced some early ads during Mr. Kerry's primary race four
years ago that were widely credited for the Massachusetts senator's strong
showing in Iowa. He left the Kerry campaign early in April 2004 in a split
described then as a fee dispute.
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