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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Obama campaign taps GMMB, SS&K ad agencies for presidential primary effort

By Ira Teinowitz and
Matthew Creamer
(April 25, 2007) Illinois Sen. Barack Obama's presidential campaign has enlisted Omnicom Group's GMMB and independent SS&K. The agencies will work with AKP Media's David Axelrod, who is the campaign's chief media strategist.

The campaign announced the hirings yesterday. Jim Margolis, a partner at GMMB and a veteran Democratic media strategist, will consult on media and strategic efforts. The agency is also handling media buying for the  campaign. GMMB, based in Washington, has traditionally been the biggest of the Democratic Party's media-buying agencies and handled buying for Sen. John Kerry's presidential campaign.

Courting young voters
SS&K, a New York agency that counts Delta Air Lines among its clients, is going to advise "on non-traditional media and outreach and mobilization of young voters," said Bill Burton, an campaign spokesman for Mr. Obama.

He also said Mr. Axelrod and his Chicago agency will also help produce spots. Mr. Axelrod, a former Chicago Tribune reporter who switched to political consulting, has produced numerous ads for Democratic candidates for the party's committees and is a close friend of Mr. Obama. He was a consultant for former North Carolina Sen. John Edwards in the last presidential campaign.

Mr. Margolis, besides handling a number of gubernatorial and senatorial campaigns, produced some early ads during Mr. Kerry's primary race four years ago that were widely credited for the Massachusetts senator's strong showing in Iowa. He left the Kerry campaign early in April 2004 in a split described then as a fee dispute.

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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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