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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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BET announces the debut of more scripted shows following the success of 'The Game'

(April 22, 2011) BET Networks unveiled a brand new slate of programming for BET and CENTRIC at its 2011 Upfront presentation last week. The network will continue its focus on original scripted content with a new sitcom, "Reed Between The Lines," starring Tracee Ellis Ross and Malcolm-Jamal Warner.

The network also unveiled new scripted web originals, "Lenox Avenue" and "The Come Up," and also its first ever sci-fi thriller web series, "Odessa" and "Asylum," all of which will run across all BET Digital platforms -- BET.com, BET Mobile and BET On Demand.

In addition to returning successful series, "The Game" and "Let's Stay Together," BET will also introduce a new music docu-series, "The Message," which is a four-part series about the music, the culture and the message of hip-hop.

BET will also bring back a number of its popular returning series and tent poles including "Black Girls Rock!," "Sunday Best" and "The BET Awards 2011."

"This is the year that our audience, advertisers and partners have been waiting for. The incredible success of 2010 and 1Q'11 have truly put BET Networks in a brand new game and affirms our strategy to continue offering compelling content on air, online and in market," said Debra L. Lee, Chairman and CEO, BET Networks. "Our insights from African-Americans Revealed and our brand strategy served as a blueprint for our 2011 programming mix for BET and CENTRIC."

According to the Nielsen Company, BET continues to be the No.1 cable network among African-Americans and remains the No.1 cable network among blacks 18-49 for six consecutive years.  Additionally, CENTRIC continues its ratings stride and is growing a stronger connection to its audience. CENTRIC will announce a lineup of returning series, music documentaries and classics.

"We're in a category of one because no other network understands African-American consumers as deeply as BET Networks," said Louis Carr, President of Advertising Sales at BET Networks. "Our insights, coupled with our compelling content, help our advertising partners engage with the consumers they want the most."


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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