Wells Fargo signs on as presenting sponsor for Mocha Moms conferences

(April 22, 2010) Mocha Moms, Inc., the national, non-profit support organization for at-home mothers of color, has joined Wells Fargo in an exciting new partnership to give mothers the tools they need to improve their family's financial health and prepare for retirement.

"We are honored to join Wells Fargo as it lends its wealth of expertise to mothers who are the heart and soul of their families," says Dee Dee Jackson, Mocha Moms, Inc. national president. "We are all living in uncertain times. The financial knowledge that we provide our mothers today will help them to make smarter decisions and build stronger families for tomorrow."

As part of the partnership, Wells Fargo will be the presenting sponsor of Mocha Moms' 2010 regional conferences. Mocha Moms, Inc. has six regions throughout the country, all of whom are hosting conferences throughout the year. Wells Fargo Financial Advisors will present "From Here to There: A Clear View of Retirement for Women," a seminar specifically designed for women to help them navigate through retirement savings, investing and planning and the unique considerations women face. The workshop will speak to the investment styles, options and important questions for women to consider as they plan for their family's financial future.

According to Wells Fargo, while men and women have similar long-term financial goals, women live longer, earn less on average and are more likely to interrupt their careers to raise a family. Wells Fargo will also sponsor special appearances by investment expert and stockbroker Gail Perry-Mason, co-author of "Girl, Make Your Money Grow!" at the Mid-Atlantic and Northeast Regional Conferences.

"This is an exciting event for us to be a part of not only to share Wells Fargo products and services with this important group but also to help them expand their investment confidence and help their families build financial security for the future," said Michelle Thornhill, senior vice president and African American segment manager for Wells Fargo.

Mocha Moms, Inc. was founded in 1997 by four mothers of color in Maryland who saw the need for a growing segment of stay at home mothers of color to connect and support each other. Today, the fast growing national, non-profit organization has 100 chapters and more than 3,000 members in 29 states throughout the country, as well as partnerships with such organizations as the America's Promise Alliance, the Black Women's Health Imperative, the National Institute for Literacy, the National Marrow Donor Program and PBS Kids.

The primary mission of Mocha Moms, Inc. is to support and encourage women of color who are making parenting a priority in this season in their lives. Its platform includes strengthening marriages and families, promoting self-care, strong educational foundations and volunteerism. All chapters are actively engaged in a wide range of community service, including mentoring students, hosting educational summits, financial forums and healthy moms symposiums, and setting up reading nooks in barbershops and beauty shops throughout the country as part of the groundbreaking national initiative Boys Booked on Barbershops.

Mocha Moms, Inc. welcomes people of all genders, religions, races, educational backgrounds, and income levels. Anyone who supports the mission of Mocha Moms, Inc. is welcome to join. Mocha Moms, Inc. has been featured on NBC Nightly News with Brian Williams, ABC's Nightline, Good Morning America and The Oprah Winfrey Show, as well as in The New York Times, The Washington Post, The Los Angeles Times, Essence, Ebony and JET.

For more information about Mocha Moms and its 2010 Regional Conferences, visit www.mochamoms.org.


Go to Target Market News homepage


RECENT STORIES
PPM Coalition settles its dispute with Arbitron after agreement on methodology

Black Cable TV Ratings for Week of April 12 - 18 BET's 'Spring Bling' captures  big audience in back-to-back schedule

Over-indexing by black consumers is missed learning opportunity for marketers

Black TV Ratings for Week of April 12 - 18 Fox overtakes CBS as most-watched network in black households

Automakers cite recession as cause for cuts in ethnic marketing efforts

Dorothy Height, champion for rights of African-Americans and women, dies at 98

GM, minority dealers team up to bring test drive opportunity to Detroit church goers

BET submits proposal to NTIA to expand African-American broadband access

Ford rolls out African-American campaign for Fiesta driving towards BET Awards

Benjamin Hooks, first black commissioner of FCC and NAACP leader, dies at 85


 

 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...







_________________________________________________________________________________________